stretching beyond a brand's heartland
by: Andrew Turner
What’s a research agency to do when a well-loved FMCG business wants to branch out of their key brand? You back them – and you do everything you can to set them up for success. In this case, it meant product clinics with children and parents that led to identifying key messages that resonated with all target audiences.
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about the author
Andrew Turner
As PLAY’s Associate Director, nothing pleases Andrew more than getting to the “Why” of people’s claimed behaviour. With a background in Social Psychology and a 16-year research career spanning FMCG, services and social territories, his key belief in any project is to "tell you what you need to know, not just what you want to hear". Aside from being our sensory expert, Andrew is an avid foodie and loves to wet a line at the nearest stretch of water. He’s also a musician, having once been the lead singer in a metal band.
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