Each member of PLAY’s team has more than a decade of research experience.
That’s a lot of research know-how stored in our little grey cells! Being the generous
sorts that we are, we share our smarts in our innovation and research Knowledge Hub, your go-to resource for the latest insights, how-tos and techniques.
Have you noticed more 'Australian-made' signage in your local supermarket? Maybe your social media feed has increased mentions of supporting local businesses?
We certainly have. So, we decided to dig a bit deeper to understand where this renewed support is coming from and how you can make it work for your brands and products.
Get a quick read on 3 top Australian trends you can tap into.
Learn about how private label brands are challenging more established vegan brands and which brands our Australian panel prefer.
With more time at home and looming recessionary concerns, Aussies are cooking more and more - and getting more creative. So, what does this shift in behaviour and purchase habits mean for brands now and beyond the pandemic?
Find out in our exclusive report.
In this important report we examine the critical role of research in creating a powerful brand and share the best ways to uncover consumer truths - and act on them.
Whether you conduct them online or face-to-face, innovation sprints are a potent tool to fast track innovation in a way that suits your team, timeline and budget.
Get a glimpse into the process of developing a new product through innovation sprints.
Explore the rapidly growing naturals market as we get to the bottom of what exactly 'natural' means to Australians.
Discover driving factors at the heart of this lifestyle shift and find out how the food industry can adapt to succeed.
In our exclusive wrap up report, we explore some of the emerging trends originally featured in our coronavirus infographics in much greater depth. Find out our top four trends to watch and how they can give you a new, meaningful way to connect with your customers in this new normal.
Got a creative idea?
Read our quick guide to incorporate the consumer perspective early on in the innovation process and avoid many of the pitfalls that lead to resources being plunged into failed product launches.
Australia's cannabis industry is set to explode as legislation catches up to consumer demand.
Find out how brands can maximise this smokin' opportunity.
Want to know some of the most interesting ideas that have come from the insights and marketing community?
We've pulled together a summary of our favourites to help kickstart your brand growth.
Not all generations are created equal when it comes to marketing messages. In fact, quite the opposite.
In this report, we examine where your brand needs to be to capture your whole audience's attention - from gen z all the way to baby boomers.
If you're looking for some hints to minimise your brand's environmental footprint, look no further.
Learn about the growing sustainable packaging market, our predictions, growth drivers and quick tips for achieving success.