how we work

lift the productivity & effectiveness of your NPD.

Ever since our inception, we’ve practised a simple motto: “Think different. Make it happen.” We know the ‘old’ way of getting to market can be time consuming, costly and doesn’t guarantee the results you want. That’s why we want to help you innovate innovation.

This isn’t a radical leap, just a shift. A tweak. PLAYing with your way of working, how you think and how you mobilise as a business. And we’re here to collaborate with you across that process.

We provide a whole of NPD solution, connecting all phases and lifting the effectiveness of product development as a whole. It’s called PLAYHouse. Inside you’ll find the sharpest minds in NPD innovation, plus a killer suite of research tools at Australia’s largest sensory testing facility.

From exploration to development, proof and post-launch, we can flex to your needs – if you come on the journey with us.

steering innovation in Aussie FMCG.

Want to make your product work harder for you? Get more out of your new product development by partnering with us, the experts in rethinking innovation.

come explore our PLAYHouse.


You can’t have innovation without insight. Enhance your results at each stage of the innovation journey with game-changing consumer insights.

  • Explore. Fully scope out innovation and gather market insights
  • Develop. Leap from concept ideation into product definition and development
  • Prove. Test out your product and pack before it lands on shelves
  • Monitor. Assess and understand your in-market performance


Give your innovation process a shake-up. Our Innovation solutions target uninspired, outdated processes to breathe new life into your category and beyond.

  • Innovate Innovation. Take your innovation process outside the box
  • Fuelling the Pipeline. Pinpoint ideas that offer real growth opportunities
  • Consumer-led Product Development. Check-in with consumers so their needs never get forgotten
  • Post-launch Monitor. Launch and learn about what worked, what didn’t and why

want to make it happen? reach out and say g’day!

Work with a local team of new product development experts with a strong track record and enviable lists of clients. Drop us a line and become our next success story.