Get consumer feedback early and often within the boundaries of your budget and time constraints. You might be exploring opportunity areas, testing concepts, products, packs, pricing or claims, or simply have a few questions about what to do next.
Together, we’ll answer these questions:
Quick turnaround feedback, so you can continue on your NPD journey.
A price point that won’t break the bank for maximum cost-effectiveness.
Succinct outputs (or even a simple verbal debrief with key out takes).
Just wanted to say thank you again for all the work on this project, I have been really impressed with the partnership on this from the approach and agility. For me this project has cemented the trust I have in you and the PLAY team and I can’t wait to keep working on more projects!
PLAY are an agency that we have worked with for many years. What stands out to me is their can do attitude, flexibility and overall ability to quickly put together and execute a plan that addresses our needs. Our needs are forever changing and PLAY are always so accommodating; looking for ways to make it happen vs tell us it cannot be done on time/budget! Their expertise spans so many areas that we are comfortable giving them a project brief that covers a mix of quant, qual and sensory exploration around product ideas, concepts, drinks or packs.
My PLAY innovation team are true business partners. On a recent project, they were quick to understand our business issues and the complexity of our internal processes. They recommended an approach which navigated the uncertainties of unfolding COVID situations, trans-Tasman relationships and accommodated the complications of product delivery. They tightly managed the research process, recruitment and fieldwork. Their thorough analysis delivered insightful and action oriented recommendations. Throughout this journey they were an absolute pleasure to deal with, helpful and responsive. I look forward to the next opportunity to work with this elite team
One of our existing clients wanted to develop a closer connection to their target audience while engaging a dozen stakeholders in the research process. See how we brought their team and consumers together to understand the most resonant claims and benefits of NPD innovation.