--- title: Consumer-led FMCG Product Development | Innovation description: Bring your consumers into the mix earlier and more often with agile check-ins. Explore our FMCG Product development & design solutions here. --- [![PlayInnovation Logo](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background-3.svg "PlayInnovation Logo")](https://www.playinnovation.com.au/) [![PlayInnovation Logo](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background-3.svg "PlayInnovation Logo")](https://www.playinnovation.com.au/) - [HOW WE WORK](https://www.playinnovation.com.au/how-we-work) - [Insights](https://www.playinnovation.com.au/insights) - [**Explore**Dig deep into unmet needs and prepare opportunity springboards](https://www.playinnovation.com.au/insights/explore) - [**Develop**Generate ideas and begin your concept development](https://www.playinnovation.com.au/insights/develop) - [**Prove**Test out your product and pack, and refine it ahead of launch](https://www.playinnovation.com.au/insights/prove) - [**Monitor**Understand your performance by evaluating in-market results](https://www.playinnovation.com.au/insights/monitor) - [INNOVATION](https://www.playinnovation.com.au/innovation) - [**Innovate Innovation**Refresh and retune your innovation process from beginning to end](https://www.playinnovation.com.au/innovation/innovate-innovation) - [**Fuelling the Pipeline**Get a focused pipeline of opportunities to deliver real growth](https://www.playinnovation.com.au/innovation/fuelling-the-pipeline) - [**Consumer-led Product Development**Agile check-ins with consumers earlier and more often](https://www.playinnovation.com.au/innovation/consumer-led-product-development) - [**Post-launch Radar**Figure out what worked (and why), so you can pivot and optimise](https://www.playinnovation.com.au/innovation/post-launch-radar) - Your Resources - [**Knowledge Hub**Access thought-provoking research on market trends and new product development](https://www.playinnovation.com.au/the-knowledge-hub) - [**Blog**For the latest news and updates on consumer insights and product innovation in FMCG](https://www.playinnovation.com.au/blog) - [**Case Studies**Results that prove we’ve got it. See how we helped FMCG brands innovate better](https://www.playinnovation.com.au/case-studies) - [WHO WE ARE](https://www.playinnovation.com.au/who-we-are) SEARCH [Get In Touch](https://www.playinnovation.com.au/contact) Enquire Today ![](https://cdn2.hubspot.net/hubfs/2518731/_PlayMR%202020/Blog%20Page/close-button.png) ![consumer-led product development_hero banner_mobile_image](https://www.playinnovation.com.au/hubfs/consumer-led%20product%20development_hero%20banner_mobile_image.png) # consumer-led product development Learn from your consumers with agile check-ins. We help Insights and Innovation teams bring consumers into the mix earlier and more often. [Contact Us](https://www.playinnovation.com.au/innovation#contact-us) ## check in with the consumer earlier & often. Get consumer feedback early and often within the boundaries of your budget and time constraints. You might be exploring opportunity areas, testing concepts, products, packs, pricing or claims, or simply have a few questions about what to do next. Together, we’ll answer these questions: - How do our consumers buy and use the category? - Which idea, concept, pack or product should we move forward with – and how? - Which idea, concept, pack or product (or mix) will yield the best sales results? - What pricing, claims, flavours, and/or names should we use? - If we changed it with ‘x’, what would be the impact on food reformulation for our consumers? ![consumer-led product development_check in_image1](https://www.playinnovation.com.au/hubfs/consumer-led%20product%20development_check%20in_image1.png) # what you'll get... ## ![consumer-led product development_forward momentum_icon](https://www.playinnovation.com.au/hs-fs/hubfs/consumer-led%20product%20development_forward%20momentum_icon.png?width=68&name=consumer-led%20product%20development_forward%20momentum_icon.png)   ## Forward momentum   Quick turnaround feedback, so you can continue on your NPD journey. ## ![consumer-led product development_maximum value_icon](https://www.playinnovation.com.au/hs-fs/hubfs/consumer-led%20product%20development_maximum%20value_icon.png?width=68&name=consumer-led%20product%20development_maximum%20value_icon.png)   ## Maximum value   A price point that won’t break the bank for maximum cost-effectiveness.  ## ![consumer-led product development_actionable insights_icon](https://www.playinnovation.com.au/hs-fs/hubfs/consumer-led%20product%20development_actionable%20insights_icon.png?width=68&name=consumer-led%20product%20development_actionable%20insights_icon.png)   ## Actionable insights   Succinct outputs (or even a simple verbal debrief with key out takes). ## your go-to partner for everything FMCG. ![cub-vertical](https://www.playinnovation.com.au/hubfs/cub-vertical.png) Just wanted to say thank you again for all the work on this project, I have been really impressed with the partnership on this from the approach and agility. For me this project has cemented the trust I have in you and the PLAY team and I can’t wait to keep working on more projects! Tessa Whittaker Consumer & Shopper Insights Manager ![Frucor_Suntory_logo](https://www.playinnovation.com.au/hubfs/Frucor_Suntory_logo.png) PLAY are an agency that we have worked with for many years. What stands out to me is their can do attitude, flexibility and overall ability to quickly put together and execute a plan that addresses our needs. Our needs are forever changing and PLAY are always so accommodating; looking for ways to make it happen vs tell us it cannot be done on time/budget! Their expertise spans so many areas that we are comfortable giving them a project brief that covers a mix of quant, qual and sensory exploration around product ideas, concepts, drinks or packs. Lynn Larsson Head of Planning and Insights ![Unilever.svg](https://www.playinnovation.com.au/hubfs/Unilever.svg.png) My PLAY innovation team are true business partners. On a recent project, they were quick to understand our business issues and the complexity of our internal processes. They recommended an approach which navigated the uncertainties of unfolding COVID situations, trans-Tasman relationships and accommodated the complications of product delivery. They tightly managed the research process, recruitment and fieldwork. Their thorough analysis delivered insightful and action oriented recommendations. Throughout this journey they were an absolute pleasure to deal with, helpful and responsive. I look forward to the next opportunity to work with this elite team Barbara Edwards Consumer Insights Manager ## co-creating powerful messaging. One of our existing clients wanted to develop a closer connection to their target audience while engaging a dozen stakeholders in the research process. See how we brought their team and consumers together to understand the most resonant claims and benefits of NPD innovation. [Read the case study](https://www.playinnovation.com.au/case-studies/innovation/consumer-led-product-development) ![consumer-led product development_case_study_image](https://www.playinnovation.com.au/hubfs/consumer-led%20product%20development_case_study_image.png) ## keen to get started? Let’s go! Simply flick us a message and we’ll explore how we can embed consumer-led NPD in your company. We look forward to partnering up. ## related posts ### [![](https://www.playinnovation.com.au/hubfs/testing%20a%20new%20prototype.jpg) the art of failing forward into successful NPD innovation](https://www.playinnovation.com.au/blog/failing-forward-into-successful-npd-innovation) ### [![](https://www.playinnovation.com.au/hubfs/Stock%20Images%202/Father%20and%20daughter%20playing%20chess%20in%20the%20living%20room%20at%20home.jpeg) ingredient substitution: how to deliver perceived value AND increase profit margins](https://www.playinnovation.com.au/blog/deliver-perceived-value-and-increase-profit-margins) ### [![](https://www.playinnovation.com.au/hubfs/Stock%20Images%202/Multiethnic%20group%20of%20young%20people%20sitting%20in%20conference%20room%20and%20brainstorming%20on%20business%20meeting.jpeg) 4 tested tips to supercharge your NPD success in FMCG innovation](https://www.playinnovation.com.au/blog/4-tested-tips-to-supercharge-your-npd-success) ###### Insights - [Explore](https://www.playinnovation.com.au/insights/explore) - [Develop](https://www.playinnovation.com.au/insights/develop) - [Prove](https://www.playinnovation.com.au/insights/prove) - [Monitor](https://www.playinnovation.com.au/insights/monitor) ###### INNOVATION - [Innovate Innovation](https://www.playinnovation.com.au/innovation/innovate-innovation) - [Fuelling the Pipeline](https://www.playinnovation.com.au/innovation/fuelling-the-pipeline) - [Consumer-Led Product Development](https://www.playinnovation.com.au/innovation/consumer-led-product-development) - [Post Launch Radar](https://www.playinnovation.com.au/innovation/post-launch-radar) ###### Resources - [Knowledge Hub](https://www.playinnovation.com.au/the-knowledge-hub) - [Blog](https://www.playinnovation.com.au/blog) - [Case Studies](https://www.playinnovation.com.au/case-studies) ###### COMPANY - [How We Work](https://www.playinnovation.com.au/how-we-work) - [Who We Are](https://www.playinnovation.com.au/who-we-are) - [Join our Team](https://www.playinnovation.com.au/join-our-team) - [Get in Touch](https://www.playinnovation.com.au/contact) [![PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background.svg "PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background")](https://www.playinnovation.com.au/) [![PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background.svg "PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background")](https://www.playinnovation.com.au/) © 2025 PLAY. 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