consumer-led product development_hero banner_mobile_image

check in with the consumer earlier & often.

Get consumer feedback early and often within the boundaries of your budget and time constraints. You might be exploring opportunity areas, testing concepts, products, packs, pricing or claims, or simply have a few questions about what to do next.

Together, we’ll answer these questions:

  • How do our consumers buy and use the category?
  • Which idea, concept, pack or product should we move forward with – and how?
  • Which idea, concept, pack or product (or mix) will yield the best sales results?
  • What pricing, claims, flavours, and/or names should we use?
  • If we changed it with ‘x’, what would be the impact on food reformulation for our consumers?
consumer-led product development_check in_image1

what you'll get...

consumer-led product development_forward momentum_icon


Forward momentum


Quick turnaround feedback, so you can continue on your NPD journey.

consumer-led product development_maximum value_icon


Maximum value


A price point that won’t break the bank for maximum cost-effectiveness. 

consumer-led product development_actionable insights_icon


Actionable insights


Succinct outputs (or even a simple verbal debrief with key out takes).

your go-to partner for everything FMCG.


Just wanted to say thank you again for all the work on this project, I have been really impressed with the partnership on this from the approach and agility. For me this project has cemented the trust I have in you and the PLAY team and I can’t wait to keep working on more projects!

Tessa Whittaker
Consumer & Shopper Insights Manager

PLAY are an agency that we have worked with for many years. What stands out to me is their can do attitude, flexibility and overall ability to quickly put together and execute a plan that addresses our needs. Our needs are forever changing and PLAY are always so accommodating; looking for ways to make it happen vs tell us it cannot be done on time/budget! Their expertise spans so many areas that we are comfortable giving them a project brief that covers a mix of quant, qual and sensory exploration around product ideas, concepts, drinks or packs.

Lynn Larsson
Head of Planning and Insights

My PLAY innovation team are true business partners. On a recent project, they were quick to understand our business issues and the complexity of our internal processes. They recommended an approach which navigated the uncertainties of unfolding COVID situations, trans-Tasman relationships and accommodated the complications of product delivery. They tightly managed the research process, recruitment and fieldwork. Their thorough analysis delivered insightful and action oriented recommendations. Throughout this journey they were an absolute pleasure to deal with, helpful and responsive. I look forward to the next opportunity to work with this elite team

Barbara Edwards
Consumer Insights Manager

co-creating powerful messaging.

One of our existing clients wanted to develop a closer connection to their target audience while engaging a dozen stakeholders in the research process. See how we brought their team and consumers together to understand the most resonant claims and benefits of NPD innovation.

consumer-led product development_case_study_image

keen to get started? Let’s go!

Simply flick us a message and we’ll explore how we can embed consumer-led NPD in your company. We look forward to partnering up.