This stage is often missed or completed to minimum requirements. We see huge value in understanding what worked or didn’t work post launch. Your team might be running their own analysis using other internal and external data sources and we can fill the gap by speaking to consumers.
Here, we’ll customise an approach to suit your needs, whether you think you might have an in-store issue, a product issue, an awareness issue or simply want to understand what consumers think about the launch – we can craft the solution.
At this stage, we offer a suite of methods for post-launch performance monitoring including:
We are consumer-first all the time – they’re the heart and soul of what we do.
Our local team can flex to your needs. We’re agile and promise a quick turnaround.
We get up close with consumer behaviour, so we know what they really think.
We’re pretty proud to call Australia’s largest sensory testing facilities home. Our best-in-class sensory & shopper lab and tools like eye tracking & full size, real life shelves help bring your innovation to life. You (and your consumer) will understand the end product in a real-life scenario. We can even mock up an entire physical or digital supermarket aisle, letting test subjects experience your product just as they would in-store.
Just wanted to say thank you again for all the work on this project, I have been really impressed with the partnership on this from the approach and agility. For me this project has cemented the trust I have in you and the PLAY team and I can’t wait to keep working on more projects!
PLAY are an agency that we have worked with for many years. What stands out to me is their can do attitude, flexibility and overall ability to quickly put together and execute a plan that addresses our needs. Our needs are forever changing and PLAY are always so accommodating; looking for ways to make it happen vs tell us it cannot be done on time/budget! Their expertise spans so many areas that we are comfortable giving them a project brief that covers a mix of quant, qual and sensory exploration around product ideas, concepts, drinks or packs.
My PLAY innovation team are true business partners. On a recent project, they were quick to understand our business issues and the complexity of our internal processes. They recommended an approach which navigated the uncertainties of unfolding COVID situations, trans-Tasman relationships and accommodated the complications of product delivery. They tightly managed the research process, recruitment and fieldwork. Their thorough analysis delivered insightful and action oriented recommendations. Throughout this journey they were an absolute pleasure to deal with, helpful and responsive. I look forward to the next opportunity to work with this elite team
A beverage manufacturer found their product wasn’t performing in-market as expected. But rather than start from scratch, we investigated whether the product was underdelivering on its promise. See how we used a Central Location Test at the PLAY Lab to get to the bottom of it.