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your partner in insights for innovation

Innovation succeeds when insights drive action. At PLAY, we don’t stop at the data—we decode what your market needs, uncover gaps, and transform insights into clear, commercially smart and scalable approaches.

Whether you're looking to de-risk a bold move, refine a winning concept, or optimise an existing product, we help you focus on what will work — avoiding costly missteps and confidently bringing the right ideas to market.

That's why we go beyond the obvious—leveraging the smartest approaches and embedding powerful tools to uncover hidden opportunities to sharpen your strategy.

We deliver insights you can act on immediately. With PLAY, you don’t just collect data—you gain the clarity and confidence to move forward decisively.

how we play together

You need insights that cut through uncertainty to move your ideas forward. PLAY gives you a highly responsive team that adapts to your needs, moves fast, and replaces noise with evidence-backed answers.

By de-risking pure intuition, you gain the confidence to back big ideas, challenge assumptions, and move with certainty to stay ahead.

 

insights

With experiential research, advanced testing facilities, and a relentless focus on real-world behaviour, you get more than just data—you get clarity that moves ideas forward.

At every stage, you’ll have the right insights at the right time, so you’re never second-guessing or making blind bets. And because we give you the full story, you’ll always have a clear view of what’s working, what’s not, and what to do next.

Explore
Develop
Prove
Monitor

innovation

Sharpening how you innovate can be the key to unlocking your next big breakthrough. From banks to breakfast, beauty to building supplies —whatever industry you're in, sharper insights mean fewer roadblocks, better ideas, and faster results.

With PLAY, you'll connect real consumer insight to every decision—testing, validating, and refining at every stage—so your innovation isn't just new; it's needed, relevant, and built for success.

Innovate Innovation
Fuelling the Pipeline
Consumer-led Product Development
Post-launch Radar

we deliver results that clients love.

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Just wanted to say thank you again for all the work on this project, I have been really impressed with the partnership on this from the approach and agility. For me this project has cemented the trust I have in you and the PLAY team and I can’t wait to keep working on more projects!

Tessa Whittaker
Consumer & Shopper Insights Manager
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PLAY are an agency that we have worked with for many years. What stands out to me is their can do attitude, flexibility and overall ability to quickly put together and execute a plan that addresses our needs. Our needs are forever changing and PLAY are always so accommodating; looking for ways to make it happen vs tell us it cannot be done on time/budget! Their expertise spans so many areas that we are comfortable giving them a project brief that covers a mix of quant, qual and sensory exploration around product ideas, concepts, drinks or packs.

Lynn Larsson
Head of Planning and Insights
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My PLAY innovation team are true business partners. On a recent project, they were quick to understand our business issues and the complexity of our internal processes. They recommended an approach which navigated the uncertainties of unfolding COVID situations, trans-Tasman relationships and accommodated the complications of product delivery. They tightly managed the research process, recruitment and fieldwork. Their thorough analysis delivered insightful and action oriented recommendations. Throughout this journey they were an absolute pleasure to deal with, helpful and responsive. I look forward to the next opportunity to work with this elite team

Barbara Edwards
Consumer Insights Manager
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I wanted to say a huge thank you to you all from a personal perspective. It’s been an incredible journey leading the Bega Foods Insights and Innovation team and having the opportunity to work with you all – I have spoken a lot about true client and supplier partnerships, and our relationship couldn’t be more true of that. Thank you for challenging myself and the business to think differently, for constantly going above and beyond to deliver “great work” that we can truly land in the business and for being a constant sounding board.

Sarah Smyth
Insights & Innovation Marketing Manager, Bega

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trusted by industry leaders

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