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create and refine ready for launch.

We help you create, refine and launch products, packs, retailer cases and in-store execution solutions that deliver and live up to your vision of growth. We also know that successful solutions need to be close to real consumer behaviour. That is, what will people actually do in-market? Will this innovation sell?

We combine tried-and-true methodologies to make sure your innovation delivers its goals (and keeps the consumer at heart!) At this stage, we offer a suite of services within:

  • Product & pack testing - sensory, package testing,bundle & shelf testing
  • Shopper & execution - POS testing, pricing, channelchoice and in-store execution
  • Forecasting - using our predictive forecasting tool.
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what you'll get...

Drive GrowthWe ♥ consumers


Consider the value drivers for consumers, retailers and your brand or company.

Agile insights

A consumer-first, agile approach that helps you embed the consumer voice where it counts.

Maximum ROI

Quick and cost-effective, our process is robust as it is impactful on the bottom line.

the facilities to prove it.

We're pretty proud to call Australia's largest sensory testing facilities home. Our best-in-class sensory & shopper lab and tools like eye tracking & 3D prototyping help bring your innovation to life. You (and your consumer) will get a glimpse of the end product in a real-life scenario. We can even mock up an entire physical or digital supermarket aisle, letting test subjects experience your product just as they would in-store.

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partners with the boldest brands.


I reached out to PLAY to help us with an important, multi-stage pack refresh for one of our key beer portfolios. Time wasn't on our side, but the team worked quickly and collaboratively with me to ensure a robust yet efficient approach that allowed us to iteratively test revised pack options. My stakeholders and I were pleased with the clear results and recommendations at each stage. PLAY have helped Lion to make an informed strategic decision for the brand and our execution plan as well. Throughout the process, the team were agile and helpful. I'm looking forward to working with PLAY more in the future!

Laity Samsudin

balancing brand with differentiation.

After identifying a brilliant product idea, our client wanted to know if their new product pack would have enough brand recognition on-shelf. Our shopper lab was the perfect solution. See how we were able to uncover some intriguing results.


ready to make your move?Let's talk.

We can't wait to turn big, juicy ideas into your next success story. So don't just sit there - speak to us today and we'll get on your way.

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