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create and refine ready for launch.

We help you create, refine and launch products, packs, retailer cases and in-store execution solutions that deliver and live up to your vision of growth. We also know that successful solutions need to be close to real consumer behaviour. That is, what will people actually do in-market? Will this innovation sell?

We combine tried-and-true methodologies to make sure your innovation delivers its goals (and keeps the consumer at heart!) At this stage, we offer a suite of services within:

  • Product & pack testing – sensory, package testing, bundle & shelf testing
  • Shopper & execution – POS testing, pricing, channel choice and in-store execution
  • Forecasting – using our predictive forecasting tool.
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what you'll get...

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Drive Growth


Consider the value drivers for consumers, retailers and your brand or company.


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Agile insights


A consumer-first, agile approach that helps you embed the consumer voice where it counts.


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Maximum ROI


Quick and cost-effective, our process is robust as it is impactful on the bottom line.


the facilities to prove it.

We’re pretty proud to call Australia’s largest sensory testing facilities home. Our best-in-class sensory & shopper lab and tools like eye tracking & 3D prototyping help bring your innovation to life. You (and your consumer) will get a glimpse of the end product in a real-life scenario. We can even mock up an entire physical or digital supermarket aisle, letting test subjects experience your product just as they would in-store.

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partners with the boldest brands.

I reached out to PLAY to help us with an important, multi-stage pack refresh for one of our key beer portfolios. Time wasn’t on our side, but the team worked quickly and collaboratively with me to ensure a robust yet efficient approach that allowed us to iteratively test revised pack options. My stakeholders and I were pleased with the clear results and recommendations at each stage. PLAY have helped Lion to make an informed strategic decision for the brand and our execution plan as well. Throughout the process, the team were agile and helpful. I’m looking forward to working with PLAY more in the future!
Laity Samsudin
Insights Manager

Having worked with PLAY for a number of years now, we have established a great working relationship. They are a well-respected and highly regarded business partner, adding significant value to our organisation by contributing to and identifying the best ways to unlock future growth for the portfolio, brand and innovation plans. From large scale discovery & strategic insights, through concept & claims development, and sensory proof points – the PLAY team have been a part of our transformation journey, delivering robust and flexible options for the MARS business. PLAY offer inspiration and consultancy outside of the day-to-day project work, and are willing to challenge, and collaborate, on the best ways to achieve our insights and innovation goals.

Jane Horder
CMI Foresight Manager

Just wanted to say thank you again for all the work on this project, I have been really impressed with the partnership on this from the approach and agility. For me this project has cemented the trust I have in you and the PLAY team and I can’t wait to keep working on more projects!

Tessa Whittaker
Consumer & Shopper Insights Manager

PLAY are an agency that we have worked with for many years. What stands out to me is their can do attitude, flexibility and overall ability to quickly put together and execute a plan that addresses our needs. Our needs are forever changing and PLAY are always so accommodating; looking for ways to make it happen vs tell us it cannot be done on time/budget! Their expertise spans so many areas that we are comfortable giving them a project brief that covers a mix of quant, qual and sensory exploration around product ideas, concepts, drinks or packs.

Lynn Larsson
Head of Planning and Insights

My PLAY innovation team are true business partners. On a recent project, they were quick to understand our business issues and the complexity of our internal processes. They recommended an approach which navigated the uncertainties of unfolding COVID situations, trans-Tasman relationships and accommodated the complications of product delivery. They tightly managed the research process, recruitment and fieldwork. Their thorough analysis delivered insightful and action oriented recommendations. Throughout this journey they were an absolute pleasure to deal with, helpful and responsive. I look forward to the next opportunity to work with this elite team

Barbara Edwards
Consumer Insights Manager

balancing brand with differentiation.

After identifying a brilliant product idea, our client wanted to know if their new product pack would have enough brand recognition on-shelf. Our shopper lab was the perfect solution. See how we were able to uncover some intriguing results.

Read the case study

ready to make your move? Let’s talk.

We can’t wait to turn big, juicy ideas into your next success story. So don’t just sit there – speak to us today and we’ll get on your way.