--- title: Prove | Our Solutions | PLAY --- [![PlayInnovation Logo](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background-3.svg "PlayInnovation Logo")](https://www.playinnovation.com.au/) [![PlayInnovation Logo](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background-3.svg "PlayInnovation Logo")](https://www.playinnovation.com.au/) - [HOW WE WORK](https://www.playinnovation.com.au/how-we-work) - [Insights](https://www.playinnovation.com.au/insights) - [**Explore**Dig deep into unmet needs and prepare opportunity springboards](https://www.playinnovation.com.au/insights/explore) - [**Develop**Generate ideas and begin your concept development](https://www.playinnovation.com.au/insights/develop) - [**Prove**Test out your product and pack, and refine it ahead of launch](https://www.playinnovation.com.au/insights/prove) - [**Monitor**Understand your performance by evaluating in-market results](https://www.playinnovation.com.au/insights/monitor) - [INNOVATION](https://www.playinnovation.com.au/innovation) - [**Innovate Innovation**Refresh and retune your innovation process from beginning to end](https://www.playinnovation.com.au/innovation/innovate-innovation) - [**Fuelling the Pipeline**Get a focused pipeline of opportunities to deliver real growth](https://www.playinnovation.com.au/innovation/fuelling-the-pipeline) - [**Consumer-led Product Development**Agile check-ins with consumers earlier and more often](https://www.playinnovation.com.au/innovation/consumer-led-product-development) - [**Post-launch Radar**Figure out what worked (and why), so you can pivot and optimise](https://www.playinnovation.com.au/innovation/post-launch-radar) - Your Resources - [**Knowledge Hub**Access thought-provoking research on market trends and new product development](https://www.playinnovation.com.au/the-knowledge-hub) - [**Blog**For the latest news and updates on consumer insights and product innovation in FMCG](https://www.playinnovation.com.au/blog) - [**Case Studies**Results that prove we’ve got it. See how we helped FMCG brands innovate better](https://www.playinnovation.com.au/case-studies) - [WHO WE ARE](https://www.playinnovation.com.au/who-we-are) SEARCH [Get In Touch](https://www.playinnovation.com.au/contact) Enquire Today ![](https://cdn2.hubspot.net/hubfs/2518731/_PlayMR%202020/Blog%20Page/close-button.png) ![prove\_hero banner\_mobile\_image](https://www.playinnovation.com.au/hubfs/prove_hero%20banner_mobile_image.png) # prove Take your concept from an idea that lives on paper and turn it into a tangible product. Come, let's build your roadmap for success! [CONTACT US](https://www.playinnovation.com.au/insights/prove#contact-us) ## create and refine ready for launch. We help you create, refine and launch products, packs, retailer cases and in-store execution solutions that deliver and live up to your vision of growth. We also know that successful solutions need to be close to real consumer behaviour. That is, what will people actually do in-market? Will this innovation sell? We combine tried-and-true methodologies to make sure your innovation delivers its goals (and keeps the consumer at heart!) At this stage, we offer a suite of services within: - **Product & pack testing** - sensory, package testing,bundle & shelf testing - **Shopper & execution** - POS testing, pricing, channelchoice and in-store execution - **Forecasting** - using our predictive forecasting tool. ![prove\_create and refine\_image](https://www.playinnovation.com.au/hubfs/prove_create%20and%20refine_image.png) ## what you'll get... ## Drive GrowthWe ♥ consumers Consider the value drivers for consumers, retailers and your brand or company. ## Agile insights A consumer-first, agile approach that helps you embed the consumer voice where it counts. ## Maximum ROI Quick and cost-effective, our process is robust as it is impactful on the bottom line. ## the facilities to prove it. We're pretty proud to call Australia's largest sensory testing facilities home. Our best-in-class sensory & shopper lab and tools like eye tracking & 3D prototyping help bring your innovation to life. You (and your consumer) will get a glimpse of the end product in a real-life scenario. We can even mock up an entire physical or digital supermarket aisle, letting test subjects experience your product just as they would in-store. ![prove\_sydney offices\_image-1](https://www.playinnovation.com.au/hubfs/prove_sydney%20offices_image-1.png) Some additional information in one line ## partners with the boldest brands. ![Lion-Co-Logo](https://www.playinnovation.com.au/hubfs/Lion-Co-Logo.png) I reached out to PLAY to help us with an important, multi-stage pack refresh for one of our key beer portfolios. Time wasn't on our side, but the team worked quickly and collaboratively with me to ensure a robust yet efficient approach that allowed us to iteratively test revised pack options. My stakeholders and I were pleased with the clear results and recommendations at each stage. PLAY have helped Lion to make an informed strategic decision for the brand and our execution plan as well. Throughout the process, the team were agile and helpful. I'm looking forward to working with PLAY more in the future! Laity Samsudin INSIGHTS MANAGER ## balancing brand with differentiation. After identifying a brilliant product idea, our client wanted to know if their new product pack would have enough brand recognition on-shelf. Our shopper lab was the perfect solution. See how we were able to uncover some intriguing results. [Read the case study](https://www.playinnovation.com.au/case-studies/insights/prove) ![prove\_case\_study\_image](https://www.playinnovation.com.au/hubfs/prove_case_study_image.png) ## ready to make your move?Let's talk. We can't wait to turn big, juicy ideas into your next success story. So don't just sit there - speak to us today and we'll get on your way. related posts ## [5 top tips for a successful seasonal pack promotion](https://www.playinnovation.com.au/blog/5-tips-for-successful-seasonal-packaging) ## [packaging research: back to basics](https://www.playinnovation.com.au/blog/packaging-research-the-basics) ## [package testing: how to spot unmet opportunities](https://www.playinnovation.com.au/blog/package-testing-how-to-spot-opportunities-eye-tracking) ###### Insights - [Explore](https://www.playinnovation.com.au/insights/explore) - [Develop](https://www.playinnovation.com.au/insights/develop) - [Prove](https://www.playinnovation.com.au/insights/prove) - [Monitor](https://www.playinnovation.com.au/insights/monitor) ###### INNOVATION - [Innovate Innovation](https://www.playinnovation.com.au/innovation/innovate-innovation) - [Fuelling the Pipeline](https://www.playinnovation.com.au/innovation/fuelling-the-pipeline) - [Consumer-Led Product Development](https://www.playinnovation.com.au/innovation/consumer-led-product-development) - [Post Launch Radar](https://www.playinnovation.com.au/innovation/post-launch-radar) ###### Resources - [Knowledge Hub](https://www.playinnovation.com.au/the-knowledge-hub) - [Blog](https://www.playinnovation.com.au/blog) - [Case Studies](https://www.playinnovation.com.au/case-studies) ###### COMPANY - [How We Work](https://www.playinnovation.com.au/how-we-work) - [Who We Are](https://www.playinnovation.com.au/who-we-are) - [Join our Team](https://www.playinnovation.com.au/join-our-team) - [Get in Touch](https://www.playinnovation.com.au/contact) [![PlayInnovation\_S2\_Logo\_RGB-2 PLAY 2.2 White Logo Transparent Background](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background.svg "PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background")](https://www.playinnovation.com.au/) [![PlayInnovation\_S2\_Logo\_RGB-2 PLAY 2.2 White Logo Transparent Background](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background.svg "PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background")](https://www.playinnovation.com.au/) © 2026 PLAY. 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