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get a focused pipeline to deliver real growth.

Develop a range of innovation priorities to deliver on your organisation’s objectives with commercial success. Together, we’ll turn consumer insights, trends and your internal capabilities and strategy, into true opportunities for growth.

Here’s what we can answer and uncover:

  • What are the organisation’s innovation goals for the next 1-5 years?
  • Who should the organisation target with innovation?
  • What are the most valuable whitespaces the organisation should innovate within?
  • Which ideas for innovation are the most likely to succeed?
  • Which ideas should we develop in the short-, mid- and long-term?
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what you'll get...

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Untapped segments

 

Identification of whitespaces among your target audience.

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Jumping-off points

 

Innovation springboards based on consumer insights and trends.

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Priority list

 

A range of ideas with prioritisation for further development.

don’t take it from us, hear from our clients.

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Just wanted to say thank you again for all the work on this project, I have been really impressed with the partnership on this from the approach and agility. For me this project has cemented the trust I have in you and the PLAY team and I can’t wait to keep working on more projects!

Tessa Whittaker
Consumer & Shopper Insights Manager
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PLAY are an agency that we have worked with for many years. What stands out to me is their can do attitude, flexibility and overall ability to quickly put together and execute a plan that addresses our needs. Our needs are forever changing and PLAY are always so accommodating; looking for ways to make it happen vs tell us it cannot be done on time/budget! Their expertise spans so many areas that we are comfortable giving them a project brief that covers a mix of quant, qual and sensory exploration around product ideas, concepts, drinks or packs.

Lynn Larsson
Head of Planning and Insights
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My PLAY innovation team are true business partners. On a recent project, they were quick to understand our business issues and the complexity of our internal processes. They recommended an approach which navigated the uncertainties of unfolding COVID situations, trans-Tasman relationships and accommodated the complications of product delivery. They tightly managed the research process, recruitment and fieldwork. Their thorough analysis delivered insightful and action oriented recommendations. Throughout this journey they were an absolute pleasure to deal with, helpful and responsive. I look forward to the next opportunity to work with this elite team

Barbara Edwards
Consumer Insights Manager

ensuring competitive growth for the future.

When traditional ideation processes weren’t working, this dairy client came to us to get things rolling again. We took the team on a journey of empathy and user experience design principles to craft and refine new concepts. Check out the results.

Read the case study
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get more fuel in your pipeline. Talk to us.

If you’re chasing a fresh perspective and approach from a team that ‘gets’ FMCG, you’ve found it here. Send us a message below and we’ll be in touch to get started!