--- title: Fuelling the Pipeline | Innovation Growth Strategy Consulting description: Get the right mix of innovation and consumer insight to deliver your growth goals. Get your business growth strategy consulting services today! --- [![PlayInnovation Logo](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background-3.svg "PlayInnovation Logo")](https://www.playinnovation.com.au/) [![PlayInnovation Logo](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background-3.svg "PlayInnovation Logo")](https://www.playinnovation.com.au/) - [HOW WE WORK](https://www.playinnovation.com.au/how-we-work) - [Insights](https://www.playinnovation.com.au/insights) - [**Explore**Dig deep into unmet needs and prepare opportunity springboards](https://www.playinnovation.com.au/insights/explore) - [**Develop**Generate ideas and begin your concept development](https://www.playinnovation.com.au/insights/develop) - [**Prove**Test out your product and pack, and refine it ahead of launch](https://www.playinnovation.com.au/insights/prove) - [**Monitor**Understand your performance by evaluating in-market results](https://www.playinnovation.com.au/insights/monitor) - [INNOVATION](https://www.playinnovation.com.au/innovation) - [**Innovate Innovation**Refresh and retune your innovation process from beginning to end](https://www.playinnovation.com.au/innovation/innovate-innovation) - [**Fuelling the Pipeline**Get a focused pipeline of opportunities to deliver real growth](https://www.playinnovation.com.au/innovation/fuelling-the-pipeline) - [**Consumer-led Product Development**Agile check-ins with consumers earlier and more often](https://www.playinnovation.com.au/innovation/consumer-led-product-development) - [**Post-launch Radar**Figure out what worked (and why), so you can pivot and optimise](https://www.playinnovation.com.au/innovation/post-launch-radar) - Your Resources - [**Knowledge Hub**Access thought-provoking research on market trends and new product development](https://www.playinnovation.com.au/the-knowledge-hub) - [**Blog**For the latest news and updates on consumer insights and product innovation in FMCG](https://www.playinnovation.com.au/blog) - [**Case Studies**Results that prove we’ve got it. See how we helped FMCG brands innovate better](https://www.playinnovation.com.au/case-studies) SEARCH [Get In Touch](https://www.playinnovation.com.au/contact) Enquire Today ![](https://cdn2.hubspot.net/hubfs/2518731/_PlayMR%202020/Blog%20Page/close-button.png) ![fuelling the pipeline\_hero banner\_mobile\_image](https://www.playinnovation.com.au/hubfs/fuelling%20the%20pipeline_hero%20banner_mobile_image.png) # fuelling the pipeline Get the right mix of core, adjacent & breakout opportunities and beyond product innovation to deliver your growth goals. We’ll help you use consumer insights to create ideas that sell! [Contact Us](https://www.playinnovation.com.au/innovation#contact-us) ## get a focused pipeline to deliver real growth. Develop a range of innovation priorities to deliver on your organisation’s objectives with commercial success. Together, we’ll turn consumer insights, trends and your internal capabilities and strategy, into true opportunities for growth. Here’s what we can answer and uncover within growth strategy consulting: - What are the organisation’s innovation goals for the next 1-5 years? - Who should the organisation target with innovation? - What are the most valuable whitespaces the organisation should innovate within? - Which ideas for innovation are the most likely to succeed? - Which ideas should we develop in the short-, mid- and long-term? ![fuelling the pipeline\_focused pipeline\_image1](https://www.playinnovation.com.au/hubfs/fuelling%20the%20pipeline_focused%20pipeline_image1.png) # what you'll get... ## ![fuelling the pipeline\_intapped segments\_icon](https://www.playinnovation.com.au/hs-fs/hubfs/fuelling%20the%20pipeline_intapped%20segments_icon.png?width=68&name=fuelling%20the%20pipeline_intapped%20segments_icon.png)   ## Untapped segments   Identification of whitespaces among your target audience. ## ![fuelling the pipeline\_jumping-off points\_icon](https://www.playinnovation.com.au/hs-fs/hubfs/fuelling%20the%20pipeline_jumping-off%20points_icon.png?width=68&name=fuelling%20the%20pipeline_jumping-off%20points_icon.png)   ## Jumping-off points   Innovation springboards based on consumer insights and trends. ## ![fuelling the pipeline\_priority list\_icon](https://www.playinnovation.com.au/hs-fs/hubfs/fuelling%20the%20pipeline_priority%20list_icon.png?width=68&name=fuelling%20the%20pipeline_priority%20list_icon.png)   ## Priority list   A range of ideas with prioritisation for further development. ## don’t take it from us, hear from our clients. ![cub-vertical](https://www.playinnovation.com.au/hubfs/cub-vertical.png) Just wanted to say thank you again for all the work on this project, I have been really impressed with the partnership on this from the approach and agility. For me this project has cemented the trust I have in you and the PLAY team and I can’t wait to keep working on more projects! Tessa Whittaker Consumer & Shopper Insights Manager ![Frucor\_Suntory\_logo](https://www.playinnovation.com.au/hubfs/Frucor_Suntory_logo.png) PLAY are an agency that we have worked with for many years. What stands out to me is their can do attitude, flexibility and overall ability to quickly put together and execute a plan that addresses our needs. Our needs are forever changing and PLAY are always so accommodating; looking for ways to make it happen vs tell us it cannot be done on time/budget! Their expertise spans so many areas that we are comfortable giving them a project brief that covers a mix of quant, qual and sensory exploration around product ideas, concepts, drinks or packs. Lynn Larsson Head of Planning and Insights ![Unilever.svg](https://www.playinnovation.com.au/hubfs/Unilever.svg.png) My PLAY innovation team are true business partners. On a recent project, they were quick to understand our business issues and the complexity of our internal processes. They recommended an approach which navigated the uncertainties of unfolding COVID situations, trans-Tasman relationships and accommodated the complications of product delivery. They tightly managed the research process, recruitment and fieldwork. Their thorough analysis delivered insightful and action oriented recommendations. Throughout this journey they were an absolute pleasure to deal with, helpful and responsive. I look forward to the next opportunity to work with this elite team Barbara Edwards Consumer Insights Manager ## ensuring competitive growth for the future. When traditional ideation processes and business growth consulting weren’t working, this dairy client came to us to get things rolling again. We took the team on a journey of empathy and user experience design principles to craft and refine new concepts. Check out the results. [Read the case study](https://www.playinnovation.com.au/case-studies/innovation/fuelling-the-pipeline) ![fuelling the pipeline\_case\_study\_image](https://www.playinnovation.com.au/hubfs/fuelling%20the%20pipeline_case_study_image.png) ## get more fuel in your pipeline. Talk to us. If you’re chasing a fresh perspective and approach from a team that ‘gets’ FMCG, you’ve found it here. Send us a message below and we’ll be in touch to get started! ## related posts ### [![](https://www.playinnovation.com.au/hubfs/headway-5QgIuuBxKwM-unsplash.jpg) how to effectively present and share insights within your organisation](https://www.playinnovation.com.au/blog/how-to-effectively-present-and-share-insights-within-your-organisation) ### [![](https://www.playinnovation.com.au/hubfs/travis-yewell-43ScFMWx2xY-unsplash.jpg) solved: how to build a powerful brand](https://www.playinnovation.com.au/blog/build-a-powerful-brand-report-excerpt) ### [![](https://www.playinnovation.com.au/hubfs/fmcg-trends-2022.jpg) FMCG trends: post-pandemic predictions for 2022](https://www.playinnovation.com.au/blog/post-pandemic-fmcg-trends-predictions-for-2022-excerpt) ###### Insights - [Explore](https://www.playinnovation.com.au/insights/explore) - [Develop](https://www.playinnovation.com.au/insights/develop) - [Prove](https://www.playinnovation.com.au/insights/prove) - [Monitor](https://www.playinnovation.com.au/insights/monitor) ###### INNOVATION - [Innovate Innovation](https://www.playinnovation.com.au/innovation/innovate-innovation) - [Fuelling the Pipeline](https://www.playinnovation.com.au/innovation/fuelling-the-pipeline) - [Consumer-Led Product Development](https://www.playinnovation.com.au/innovation/consumer-led-product-development) - [Post Launch Radar](https://www.playinnovation.com.au/innovation/post-launch-radar) ###### Resources - [Knowledge Hub](https://www.playinnovation.com.au/the-knowledge-hub) - [Blog](https://www.playinnovation.com.au/blog) - [Case Studies](https://www.playinnovation.com.au/case-studies) ###### COMPANY - [How We Work](https://www.playinnovation.com.au/how-we-work) - [Who We Are](https://www.playinnovation.com.au/who-we-are) - [Join our Team](https://www.playinnovation.com.au/join-our-team) - [Get in Touch](https://www.playinnovation.com.au/contact) [![PlayInnovation\_S2\_Logo\_RGB-2 PLAY 2.2 White Logo Transparent Background](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background.svg "PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background")](https://www.playinnovation.com.au/) [![PlayInnovation\_S2\_Logo\_RGB-2 PLAY 2.2 White Logo Transparent Background](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background.svg "PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background")](https://www.playinnovation.com.au/) © 2026 PLAY. All Rights Reserved. - [Privacy Policy](https://www.playinnovation.com.au/privacy-policy) Follow Us on - ```json { "@context": "https://schema.org", "@type": "Organization", "url": "https://www.playmr.com.au/", "name": "Play Market Research", "logo": "https://www.playmr.com.au/hs-fs/hubfs/Assets%202017/Retina.png?width=330&name=Retina.png", "sameAs": [ "https://www.facebook.com/playmr", ] } ```