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retune your innovation process.

So you want to create new news without the heavy burden of traditional stage-gate time and cost? You’ll need alignment and that ‘entrepreneurial spirit’ in the process. With Innovate Innovation, you can align earlier and move faster towards new potential via thought-provoking influences, leading-edge methodologies, and new approaches. It’s about engagement, rapid iteration, and rethinking what’s possible.

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Uncover the answers to questions such as:

  • Are we on the right track? – we’ll review (and explore) our knowledge base
  • Do we all buy-in? – aligning to springboard opportunities
  • How do we refine our proposition? – iteratively optimising pack, concept, product & promise in parallel via design sprints
  • Can we confidently proceed? – efficient pressure testing before upscaling.
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what you'll get...

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Fresh perspective

 

An independent lens on what we know (and don’t) of the category we’re aiming to enter or re-imagine.

 

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Accelerated progress

 

An iterative process to swiftly progress towards an MVP – covering design, pack, concept and product. 

 

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Diagnostic tests

 

Access design & 3D printing, plus conceptual & sensory diagnostics with feedback across the bundle.

 

a word from our clients.

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Just wanted to say thank you again for all the work on this project, I have been really impressed with the partnership on this from the approach and agility. For me this project has cemented the trust I have in you and the PLAY team and I can’t wait to keep working on more projects!

Tessa Whittaker
Consumer & Shopper Insights Manager
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PLAY are an agency that we have worked with for many years. What stands out to me is their can do attitude, flexibility and overall ability to quickly put together and execute a plan that addresses our needs. Our needs are forever changing and PLAY are always so accommodating; looking for ways to make it happen vs tell us it cannot be done on time/budget! Their expertise spans so many areas that we are comfortable giving them a project brief that covers a mix of quant, qual and sensory exploration around product ideas, concepts, drinks or packs.

Lynn Larsson
Head of Planning and Insights
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My PLAY innovation team are true business partners. On a recent project, they were quick to understand our business issues and the complexity of our internal processes. They recommended an approach which navigated the uncertainties of unfolding COVID situations, trans-Tasman relationships and accommodated the complications of product delivery. They tightly managed the research process, recruitment and fieldwork. Their thorough analysis delivered insightful and action oriented recommendations. Throughout this journey they were an absolute pleasure to deal with, helpful and responsive. I look forward to the next opportunity to work with this elite team

Barbara Edwards
Consumer Insights Manager

expediting innovation at CUB.

Carlton & United Breweries (CUB) needed quick turnaround feedback on their soon-to-be-launched vodka soda innovation. Naturally, PLAY designed an agile, iterative method that fed consumer insights into the business fast. Find out what we did to lead CUB toward the best messaging, product and package mix.

Read the case study
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let’s get you on the road to innovation.

You’ve got questions, we get answers. Take the first step today by shooting us a quick message below.