innovate innovation_hero banner_mobile_image

retune your innovation process.

So you want to create new news without the heavy burden of traditional stage-gate time and cost? You’ll need alignment and that ‘entrepreneurial spirit’ in the process.

With Innovate Innovation, you can align earlier and move faster towards new potential via thought-provoking influences, leading-edge methodologies, and new approaches. Within our innovation consulting services, it's all about engagement, rapid iteration, and rethinking what’s possible.

innovate innovation_retune process_image1

Uncover the answers to questions such as:

  • Are we on the right track? – we’ll review (and explore) our knowledge base
  • Do we all buy-in? – aligning to springboard opportunities and post launch research
  • How do we refine our proposition? – iteratively optimising pack, concept, product & promise in parallel via design sprints
  • Can we confidently proceed? – efficient pressure testing before upscaling.
innovate innovation_retune process_image2

what you'll get...

innovate innovation_fresh perspective_icon


Fresh perspective


An independent lens on what we know (and don’t) of the category we’re aiming to enter or re-imagine.


innovate innovation_accelerated progress_icon


Accelerated progress


An iterative process to swiftly progress towards an MVP – covering design, pack, concept and product. 


innovate innovation_diagnostic test_icon


Diagnostic tests


Access design & 3D printing, plus conceptual & sensory diagnostics with feedback across the bundle.


a word from our clients.


Just wanted to say thank you again for all the work on this project, I have been really impressed with the partnership on this from the approach and agility. For me this project has cemented the trust I have in you and the PLAY team and I can’t wait to keep working on more projects!

Tessa Whittaker
Consumer & Shopper Insights Manager

PLAY are an agency that we have worked with for many years. What stands out to me is their can do attitude, flexibility and overall ability to quickly put together and execute a plan that addresses our needs. Our needs are forever changing and PLAY are always so accommodating; looking for ways to make it happen vs tell us it cannot be done on time/budget! Their expertise spans so many areas that we are comfortable giving them a project brief that covers a mix of quant, qual and sensory exploration around product ideas, concepts, drinks or packs.

Lynn Larsson
Head of Planning and Insights

My PLAY innovation team are true business partners. On a recent project, they were quick to understand our business issues and the complexity of our internal processes. They recommended an approach which navigated the uncertainties of unfolding COVID situations, trans-Tasman relationships and accommodated the complications of product delivery. They tightly managed the research process, recruitment and fieldwork. Their thorough analysis delivered insightful and action oriented recommendations. Throughout this journey they were an absolute pleasure to deal with, helpful and responsive. I look forward to the next opportunity to work with this elite team

Barbara Edwards
Consumer Insights Manager

expediting innovation at CUB.

Carlton & United Breweries (CUB) needed quick turnaround feedback on their soon-to-be-launched vodka soda innovation. Naturally, PLAY designed an agile, iterative method that fed consumer insights into the business fast. Find out what we did to lead CUB toward the best messaging, product and package mix.

innovation_Innovate innovation_case_study_image

let’s get you on the road to innovation.

You’ve got questions, we get answers. Take the first step today by shooting us a quick message below.


Hold up, don’t leave me behind!

Close one — you almost left your case study sitting on the shelf. Want to take it with you? Drop your details below to crack it open.