expedite launch into a new category with
innovation sprints

Carlton & United Breweries (CUB) was seeking to expand into RTDs via a vodka soda innovation (Actual) that leveraged moderation and ‘better-for-you’ megatrends. They conducted rapid-fire testing of their concept, pack and liquid via innovation sprints that used industrial design expertise, product clinics and our shopper lab facilities. The results allowed them to pivot pre-launch with a product fit-for-market that has since expanded into new flavours and is ranged in all big liquor retailers.

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