fuelling the pipeline
by: Andrew Turner
Our dairy client wanted to generate innovative ideas that could truly meet consumer needs and ensure competitive growth for the future. Traditional processes weren’t working, so they were seeking fresh, new ways to ideate off the back of opportunity areas and glean something different. We had worked together on innovation projects before and the company wanted our input on this challenge so they could leverage an experience design model to understand the category/product journey and walk away with fully articulated concepts.
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about the author
Andrew Turner
As PLAY’s Associate Director, nothing pleases Andrew more than getting to the “Why” of people’s claimed behaviour. With a background in Social Psychology and a 16-year research career spanning FMCG, services and social territories, his key belief in any project is to "tell you what you need to know, not just what you want to hear". Aside from being our sensory expert, Andrew is an avid foodie and loves to wet a line at the nearest stretch of water. He’s also a musician, having once been the lead singer in a metal band.
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