video: how do we take the start-up spirit into big business?

by: PLAY

If you missed our recent webinar, here's your chance to tune in and learn more about how to take the start-up spirit (and approach) into big business. And we're not talking about free breakfast and ping pong tables!

Watch our webinar to learn:

  • 5 key trends that start-ups are focusing on

  • What we can learn from start-ups dominating a variety of FMCG categories like recipe bases, alcohol & dairy

  • Practical tips you can adopt in-house
HubSpot Video

Want more? Grab our latest white paper.

Our new white paper, 'Pivoting in a Pandemic', details new FMCG innovations created by bold brands that do things differently and meet a new consumer need during the pandemic. Download it here.

If you're looking to kickstart your own innovation process, the PLAY team has decades of experience in innovation strategy to help your business adapt and thrive. 

Get in touch to understand the possibilities today using the orange button to the right or shoot us an email at - speak soon!



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about the author


As the experts in consumer-led innovation in FMCG, we partner with manufacturers and retailers to lift the productivity and effectiveness of their NPD. It’s all in how we blend innovation advisory with tailored consumer insight using an agile, consumer-first approach. Think of us like the connective tissue within your innovation process. We guide you at every step of the journey, helping you align, focus and develop ideas and products that sell.

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