coffee: enabling a strategic product call at lightning speed
by: Sarah Kneebone
Sometimes, timelines need to be thrown out the window. When our client told us that their decision day (or D-Day!) had to be much earlier than originally briefed, all hands were on deck to ensure that their new product launch would be well informed, regardless of the new timings. The final topline identified a clear winner and additional recommendations all before the new deadline.
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about the author
Sarah Kneebone
Sarah is PLAY’s go-to content writer with a passion for marrying creativity and communication with clever strategy. A former marketer with PLAY and for international brands such as QBE Insurance and General Motors, Sarah moved home to the UK to raise her little family and start a health coaching business. Luckily for us, she continues to share her talent for the written word with the team in Australia.
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