--- title: PLAY's product picks of 2021 description: We’re highlighting key themes and trends that winning products have nailed in 2021, whether they’re brand new innovations or simply recently reinterpreted. image: https://www.playinnovation.com.au/hubfs/play-favourite-products-innovation-research-agency-sydney.jpg --- [![PlayInnovation Logo](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background-3.svg "PlayInnovation Logo")](https://www.playinnovation.com.au/) [![PlayInnovation Logo](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background-3.svg "PlayInnovation Logo")](https://www.playinnovation.com.au/) - [HOW WE WORK](https://www.playinnovation.com.au/how-we-work) - [Insights](https://www.playinnovation.com.au/insights) - [**Explore**Dig deep into unmet needs and prepare opportunity springboards](https://www.playinnovation.com.au/insights/explore) - [**Develop**Generate ideas and begin your concept development](https://www.playinnovation.com.au/insights/develop) - [**Prove**Test out your product and pack, and refine it ahead of launch](https://www.playinnovation.com.au/insights/prove) - [**Monitor**Understand your performance by evaluating in-market results](https://www.playinnovation.com.au/insights/monitor) - [INNOVATION](https://www.playinnovation.com.au/innovation) - [**Innovate Innovation**Refresh and retune your innovation process from beginning to end](https://www.playinnovation.com.au/innovation/innovate-innovation) - [**Fuelling the Pipeline**Get a focused pipeline of opportunities to deliver real growth](https://www.playinnovation.com.au/innovation/fuelling-the-pipeline) - [**Consumer-led Product Development**Agile check-ins with consumers earlier and more often](https://www.playinnovation.com.au/innovation/consumer-led-product-development) - [**Post-launch Radar**Figure out what worked (and why), so you can pivot and optimise](https://www.playinnovation.com.au/innovation/post-launch-radar) - Your Resources - [**Knowledge Hub**Access thought-provoking research on market trends and new product development](https://www.playinnovation.com.au/the-knowledge-hub) - [**Blog**For the latest news and updates on consumer insights and product innovation in FMCG](https://www.playinnovation.com.au/blog) - [**Case Studies**Results that prove we’ve got it. See how we helped FMCG brands innovate better](https://www.playinnovation.com.au/case-studies) - [WHO WE ARE](https://www.playinnovation.com.au/who-we-are) SEARCH [Get In Touch](https://www.playinnovation.com.au/contact) Enquire Today ![](https://cdn2.hubspot.net/hubfs/2518731/_PlayMR%202020/Blog%20Page/close-button.png) # PLAY's product picks of 2021 [![Arrow Down](https://cdn2.hubspot.net/hubfs/2518731/_PlayMR%202020/Global/banner-arrow.png)](https://www.playinnovation.com.au/blog/plays-product-picks-of-2021#next) ## PLAY's product picks of 2021 by: **[PLAY](https://www.playinnovation.com.au/blog/author/play)** We're turning our “best-kept secrets” into our “best-shared secrets” by spilling the beans on some of the PLAY team’s favourite new snacks, recipes and ingredients we've discovered during lockdown this year. We’re highlighting key themes and trends that winning products have nailed in 2021, whether they’re brand new innovations or simply recently reinterpreted (since we all have plenty of time at home these days!). ![new-foods-to-try-working-from-home](https://www.playinnovation.com.au/hs-fs/hubfs/new-foods-to-try-working-from-home.jpg?width=577&name=new-foods-to-try-working-from-home.jpg)Taryn | Coles Pizza Kits During the depths of a winter lockdown, nothing quite hits the spot like weekend pizza, right? Particularly when you pair it with the convenience of buying the basics from Coles and getting to create your own food adventure at home - quickly, easily and exactly how YOU like it. “I LOVE pizza, but I struggle to find all the toppings I want when ordering in – especially fresh avo. This just doesn’t seem to be a thing in Australia (I’m from South Africa). So, I often make my own pizzas at home. I used to buy the ready-made pepperoni option from Coles and add the rest of the toppings myself, but I always hated how thick the dough was – I’m a thin and crispy girl all the way! So, when I found thin bases at Coles, I was beyond STOKED. They don’t have any tomato sauce, but I quickly found my second life-changing product – Coles Squeezy Pizza Sauce. Together, they make the most delicious pizzas I’ve ever had… AND I can eat as much avo as I like, without judgement!” ![easy-pizza-recipes-for-lockdown-home-cooking](https://www.playinnovation.com.au/hs-fs/hubfs/easy-pizza-recipes-for-lockdown-home-cooking.jpg?width=850&name=easy-pizza-recipes-for-lockdown-home-cooking.jpg)Chris | Gourmet Dining at Home Kitchen Curries You might have heard that Passage to India Curry Bowls made it to the [Product of the Year awards in 2021](https://www.playinnovation.com.au/blog/2021-product-of-the-year-awards-review) thanks to their convenience, health credentials and authentic taste experience. Well, Chris (PLAY’s founder), has a favourite curry that ticks all of those boxes - and maybe even more! Check it out... “The Gourmet Dining curry range isn’t new, just recently discovered by our family. The meals are locally produced (in Mosman) and I reckon they’re the best ready-made curries we’ve ever found! They aren’t particularly cheap ($20-$25 serves two), but they taste amazing and live conveniently in the freezer. To prepare, you just place the whole bag in a pan of water for 25 minutes, so there is no mess either! I love that they still feel a bit special and make a perfect substitute for a takeaway. Our favourite flavour is Kashmiri Chicken. You can find them in the freezer section of local delis and premium grocers. Pro tip: the curries go really well with the Supreme Roti from Woolies!” ![gourmet-dining-curry-locally-made-mosman-australia](https://www.playinnovation.com.au/hs-fs/hubfs/gourmet-dining-curry-locally-made-mosman-australia.jpg?width=577&name=gourmet-dining-curry-locally-made-mosman-australia.jpg) Michael | Orion Security Camera with Grid Connect If you, like many other Australians, decided to welcome a dog into your home during lockdown (hello, 24/7 snuggles!), then you may now be confronted with the issue of making sure they’re content (and not destroying the place) when we are allowed back at the office. While it’s technically outside of our usual product remit, the PLAY team is partial to a gadget or two (and a puppy… or five!), so we thought we’d share this nifty piece of kit with you because it hits the mark for convenience, cost, ease of use and more. “Earlier this year, we were having issues keeping an eye on our dog at home because we had a camera that wouldn’t connect to our phones. So, we purchased an Orion Security Camera with Grid Connect, which has proven to be a huge improvement! The Orion is easy to use, accessible, high resolution and has inbuilt technology that follows the object as well as an inbuilt microphone. The ability to connect online is amazing and our whole family has got it working with their phones. A great little purchase! You can get it from Bunnings for $75.” ![pet-camera-orion-security-camera](https://www.playinnovation.com.au/hs-fs/hubfs/pet-camera-orion-security-camera.jpg?width=577&name=pet-camera-orion-security-camera.jpg) Andrew | Coles Taste Traders In 2021 and beyond, consumers are looking to turn their snack game UP! This means brands are going beyond standard convenience food expectations to incorporate exciting new flavour profiles and create a hint of luxury on the go. We think this example really takes the biscuit... “Coles has introduced a range of savoury biscuits called Taste Traders. Rather than playing with the old faithful BBQ/pizza flavours or following the nostalgia path (e.g. vegemite), this new range explores “tastes of the world”. I love this because it aims to bring multicultural flavours into the home through an accessible format during a time when we don’t have the luxury of international travel. The beef rendang has flavours of roasted coconut, a solid umami/savoury base and a hint of spice, which all speak to the culinary style they’re trying to recreate. I could see myself making a little spicy dip to go alongside these.” ![coles-taste-traders-best-snacks-2021](https://www.playinnovation.com.au/hs-fs/hubfs/coles-taste-traders-best-snacks-2021.jpg?width=577&name=coles-taste-traders-best-snacks-2021.jpg) Becky | Kalettes We’ve seen lots of cross-category collaborations and unlikely partnerships making innovative moves lately to keep lockdown life interesting (have you tried 4 Pines x Ben & Jerry's Choc Chip Cookie Dough Nitro Beer?! You’re welcome...). So, just when we started getting bored of the same groundhog day vegetables, Aussie farmers have brought us a new Frankenstein monster to enjoy! Broccolini is officially old news because it’s kalette’s turn in the limelight. And what’s more innovative than creating an entirely new vegetable?! Plus, these guys get bonus points because they’re grown locally in Australia. “I have been absolutely loving kalettes this winter. They are a cross between a brussel sprout and kale, but I don’t think you have to really like either to love these. The flavour is mild, sweet and nutty - and they feel like quite a treat (I think because they are seasonal and not always in stock). Kalettes go perfectly with wintery Italian meals and classic British/Aussie meals, especially a roast dinner. There is no bitterness at all, so I think this pairing overcomes some of the barriers for both kale and brussel sprouts individually – and it helps that they look cool!” ![how-to-cook-with-kalettes-australia](https://www.playinnovation.com.au/hs-fs/hubfs/how-to-cook-with-kalettes-australia.jpg?width=577&name=how-to-cook-with-kalettes-australia.jpg) Kat | All the nostalgia While innovation is often about creating new experiences, comfort and nostalgia have been hot topics during a pretty cold and lonely lockdown winter. When thinking about what drives consumers to purchase, it always comes back to satisfying unmet needs, so you can see why 2021 has required a lot of cosy #treatyourself moments at home. “During lockdown this winter, I’ve retreated into nostalgia and comfort food. I asked my mum for her old rice pudding recipe, which I make whenever I want something warm, filling and sweet. I’ve been making the potato gratin I was taught in school for a cheesy, buttery, potato-y treat. I brought my drinking chocolate out from the back of the cupboard. I’ve even been experimenting with mulled apple cider, which reminds me of spending time with family after coming home from a cold bonfire night in the UK. Inexpensive, warm, tasty, filling and a little bit of nostalgia – it’s been exactly what I’ve needed!” ![mulled-cider-lockdown-treats](https://www.playinnovation.com.au/hs-fs/hubfs/mulled-cider-lockdown-treats.jpg?width=850&name=mulled-cider-lockdown-treats.jpg)Which products piqued your interest? Feeling inspired by the best of 2021? We hope we've motivated you to pay a little more attention to what catches your eye when shopping online or in a supermarket. Take note of what draws you in when scanning the shelves or browsing on your laptop and reflect on what the retailer or brand was trying to communicate. Why did it work for you?  You can then take these insights into your workplace and create meaningful conversations that have the power to initiate positive change. Are your products sending the right messages to your customers? ![family-recipes-for-lockdown-2021](https://www.playinnovation.com.au/hs-fs/hubfs/family-recipes-for-lockdown-2021.jpg?width=850&name=family-recipes-for-lockdown-2021.jpg) Over to you. Whether you need a 10-minute survey or a week-long innovation sprint, PLAY is here to help. Our seasoned experts can support you with mapping out your innovation moves and bringing new products to life - and who knows, your next creation might be topping the [Product of the Year](https://www.playinnovation.com.au/blog/2021-product-of-the-year-awards-review) charts next time! [Get in touch here](https://www.playmr.com.au/contact) or on [hello@playmr.com.au](mailto:hello@playmr.com.au) or 02 8097 0200 to get started today.   #### read it, love it, share it. about the author ### [PLAY](https://www.playinnovation.com.au/blog/author/play) As the experts in consumer-led innovation in FMCG, we partner with manufacturers and retailers to lift the productivity and effectiveness of their NPD. It’s all in how we blend innovation advisory with tailored consumer insight using an agile, consumer-first approach. Think of us like the connective tissue within your innovation process. We guide you at every step of the journey, helping you align, focus and develop ideas and products that sell. ###### ask the author ### categories [the art of failing forward into successful NPD innovation](https://www.playinnovation.com.au/blog/failing-forward-into-successful-npd-innovation) [create a triple win by trying NPD “yes, and” with retail buyers](https://www.playinnovation.com.au/blog/create-a-triple-win-by-trying-npd-yes-and-with-retail-buyers) [recession proof: ramping up innovation during an economic downturn](https://www.playinnovation.com.au/blog/recession-proof-ramping-up-innovation-during-an-economic-downturn) [listen or lose! the consumer-led way to avoid new product disaster](https://www.playinnovation.com.au/blog/listen-or-lose-the-consumer-led-way-to-avoid-new-product-disaster) [an action plan for FMCG businesses to avoid the ACCC’s campaign against greenwashing](https://www.playinnovation.com.au/blog/action-plan-avoid-campaign-against-greenwashing) [wins & woes in online grocery shopping: the experts weigh in](https://www.playinnovation.com.au/blog/wins-woes-online-grocery-shopping-trends) ### recent posts [The PLAY team’s top product picks for 2024](https://www.playinnovation.com.au/blog/plays-2024-product-picks-0) [smart choices in AI: how to evaluate consumer research AI tools](https://www.playinnovation.com.au/blog/smart-choices-in-ai) [the art of failing forward into successful NPD innovation](https://www.playinnovation.com.au/blog/failing-forward-into-successful-npd-innovation) ### play perspectives [get to market faster with innovation sprints](https://www.playinnovation.com.au/blog/get-to-market-faster-with-innovation-sprints) [reaching new highs: Australia's cannabis industry](https://www.playinnovation.com.au/blog/australia-cannabis-industry-excerpt) ## related posts all innovation shopper insights segmentation and market understanding brand and communication product testing packaging research ![](https://www.playinnovation.com.au/hubfs/arrow-right.png) Close ## [The PLAY team’s top product picks for 2024 ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/plays-2024-product-picks-0) ## [smart choices in AI: how to evaluate consumer research AI tools ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/smart-choices-in-ai) ## [the art of failing forward into successful NPD innovation ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/failing-forward-into-successful-npd-innovation) ## [beyond taste: 6 key sensory testing tips for FMCG product success ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/6-key-sensory-testing-tips) ## [the reduce, reuse, recycle of innovation ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/3-rs-product-innovation) ## [PLAY’s 2023 product picks: innovation, indulgence and automation ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/plays-2023-product-picks) ## [3 tips for turning NPD stage-gate into a benefit, not a burden ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/3-tips-for-turning-npd-stage-gate-into-a-benefit-not-a-burden-retail-world-october-issue) ## [create a triple win by trying NPD “yes, and” with retail buyers ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/create-a-triple-win-by-trying-npd-yes-and-with-retail-buyers) ## [4 Overlooked Opportunities in a Recession ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/4-overlooked-opportunities-in-a-recession) ## [recession proof: ramping up innovation during an economic downturn ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/recession-proof-ramping-up-innovation-during-an-economic-downturn) ## [listen or lose! the consumer-led way to avoid new product disaster ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/listen-or-lose-the-consumer-led-way-to-avoid-new-product-disaster) ## [preventing a costly relaunch misstep ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/how-to-minimise-risk-for-product-launches-0) ## [“PLAY’s ability to simplify what is sometimes a complex innovation research process worked perfectly for us." ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/1499089266033-resources/-testimonial-2) ## ["PLAY have shown a strong understanding of research approaches, consumer brands and the FMCG categories we operate in." ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/1499089266033-resources/-testimonial-3) ## [an action plan for FMCG businesses to avoid the ACCC’s campaign against greenwashing ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/action-plan-avoid-campaign-against-greenwashing) ## [wins & woes in online grocery shopping: the experts weigh in ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/wins-woes-online-grocery-shopping-trends) ## [UK HFSS legislation: understanding the impact on FMCG ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/uk-hfss-legislation-understanding-impact-fmcg) ## [How to rally stakeholders to create a real “portfolio” of innovations (not just 28 line-extensions) ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-innovation-consultant-can-diversify-portfolio) ## [how to find actionable NPD innovation insights ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-to-find-actionable-npd-innovation-insights) ## [tips for effective (yet effortless) product concept testing ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/tips-effective-effortless-product-concept-testing) ## [to benchmark or not? that’s not quite the question. ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/to-benchmark-or-not-thats-not-quite-the-question) ## [4 tested tips to supercharge your NPD success in FMCG innovation ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/4-tested-tips-to-supercharge-your-npd-success) ## [Consumer sensory testing: fail forward or innovate fast? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/consumer-sensory-testing-fail-forward-innovate-fast) ## [ingredient substitution: how to deliver perceived value AND increase profit margins ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/deliver-perceived-value-and-increase-profit-margins) ## [fuelling the pipeline ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/fuelling-the-pipeline) ## [getting to market faster with design sprints ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/getting-to-market-faster-with-design-sprints) ## [package testing: how to spot unmet opportunities ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/package-testing-how-to-spot-opportunities-eye-tracking) ## [why FMCG product development should adopt sensible sustainability ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/why-fmcg-product-development-should-adopt-sensible-sustainability) ## [product performance analysis and inflation ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/product-performance-analysis-inflation) ## [supermarket product shelf testing like you've never seen it before ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/consumer-sensory-testing-fail-forward-innovate-fast) ## [3 tips for packaging research success ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/3-tips-for-packaging-research-success) ## [how to prioritise your research: when to invest or spend less ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-to-prioritise-your-research-when-to-invest-or-spend-less) ## [how to use design sprints for superior innovation outcomes ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-to-use-design-sprints-for-superior-innovation-outcomes) ## [how to free up your time and educate your team to create killer concepts ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-to-free-up-your-time-and-educate-your-team-to-create-killer-concepts) ## [get ROI on consumer insights: failsafe tips to prove that innovation research is worth it ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/get-roi-on-consumer-insights-failsafe-tips-to-prove-that-innovation-research-is-worth-it) ## [dairy ideas that deliver to future focussed consumer needs ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/innovation/fuelling-the-pipeline) ## [balancing brand recognition with SKU differentiation on shelf ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/insights/prove) ## [understanding shopper response to a new type of cold & flu product ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/innovation/post-launch-radar) ## [using segmentation to inform a better, more consumer-focused approach to innovation ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/insights/explore) ## [identifying matches made in heaven (or hell!) ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/insights/develop) ## [bringing stakeholders and consumers together to develop powerful messaging ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/innovation/consumer-led-product-development) ## [expedite launch into a new category with innovation sprints ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/innovation/innovate-innovation) ## [pressure testing our product post-launch ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/insights/monitor) ## [why products succeed and why they fail ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/why-products-succeed-and-why-they-fail) ## [FMCG trends: post-pandemic predictions for 2022 ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/post-pandemic-fmcg-trends-predictions-for-2022-excerpt) ## [The new way to market zero and low alcohol products ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-to-market-zero-and-low-alcohol-products) ## [how much does market research really cost in Australia? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-much-does-market-research-really-cost-in-australia) ## [how to write a product concept that delivers ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-to-write-the-perfect-concept) ## [protecting your core range: is anyone 'normal' anymore? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/protecting-your-core-range) ## [video: how do we take the start-up spirit into big business? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/take-the-start-up-spirit-into-big-business) ## [PLAY's product picks of 2021 ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/plays-product-picks-of-2021) ## [2021 Product of the Year Awards: why did they win? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/2021-product-of-the-year-awards-review) ## [upfront research: save money now, secure your product's future ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/innovation-research-save-money-now-secure-your-products-future) ## [pivoting in a pandemic: what we can learn ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/pivoting-in-a-pandemic) ## [is your innovation process agile or fragile? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/is-your-innovation-process-agile-or-fragile) ## [how Amazon is impacting FMCG in a post-pandemic world ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-amazon-is-impacting-the-australian-fmcg-sector) ## [the biggest soft drink trends for 2021 and beyond ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/the-biggest-softdrink-trends-for-2021-and-beyond) ## [the biggest alcohol trends for 2021 ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/the-biggest-alcohol-trends-for-2021) ## [reimagining convenience with David Jones and bp concept stores ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/david-jones-bp-concept-stores-review) ## [busted: what consumers really think about popular product claims ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/what-consumers-think-about-popular-product-claims) ## [retail trends 2020: a COVID-19 Christmas ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/retail-trends-2020-covid-christmas) ## [our top 4 tips for running a remote innovation sprint ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/running-a-remote-online-innovation-sprint) ## [hey Google, how do I use a smart speaker to enrich consumer research? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-to-use-smart-speakers-for-consumer-research) ## [how to find your product's sweet spot with rapid sensory research ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-rapid-sensory-profiling-can-help-you-find-your-sweet-spot) ## [top natural trends for 2020 ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/natural-trends-2020) ## [gen z to boomers: how to market to every age ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-to-market-to-every-age-report) ## [the future looks rosé: top alcohol trends in a pandemic ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/alcohol-trends-and-tips-for-a-post-pandemic-world) ## [video: all you need to know about in-home product testing in 3 minutes ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/video-in-home-product-testing-101) ## [get to market faster with innovation sprints ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/get-to-market-faster-with-innovation-sprints) ## [video: FMCG trends and tips to gain a competitive edge during a crisis ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-tips-to-gain-a-competitive-edge) ## [how you can nail your online offering with digital shopper ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-you-can-nail-your-online-offering-with-digital-shopper) ## [solved: how to build a powerful brand ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/build-a-powerful-brand-report-excerpt) ## [3 ways sensory research safeguards success ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/3-ways-sensory-research-safeguards-success) ## [the biggest alcohol trends for 2020 ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/the-biggest-alcohol-trends-for-2020) ## [reaching new highs: Australia’s cannabis industry ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/australia-cannabis-industry-excerpt) ## [innovating in a complex category ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/innovating-in-a-complex-category) ## [5 ways to deliver effective sensory research (without blowing the budget) ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/5-ways-to-deliver-sensory-research-without-blowing-the-budget) ## [5 top tips for a successful seasonal pack promotion ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/5-tips-for-successful-seasonal-packaging) ## [how to build a sensory story at the largest CLT facility in Australia ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/sensory-research-largest-clt-facility-in-australia) ## [optimise path to purchase and protect your margins ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/shopper-research-optimising-path-to-purchase-and-protecting-your-margins) ## [how eye-tracking will transform your shopper research ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/eyetracking-will-transform-your-shopper-research) ## [why mini in-home usage trackers should be in your budget ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/why-in-home-usage-trackers-should-be-in-budget) ## [stretching beyond a brand's heartland ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/stretching-beyond-a-brands-heartland) ## [Gen Z vs. Millennials: 6 ways they’re different ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/gen-z-vs.-millennial-consumers-6-ways-theyre-different) ## [sustainability: getting the green light from consumers ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/sustainability-getting-the-green-light-from-consumers) ## [how to minimise risk for new product launches ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/how-to-minimise-risk-for-product-launches) ## [how to effectively present and share insights within your organisation ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-to-effectively-present-and-share-insights-within-your-organisation) ## [achieving faster sensory analysis with product clinics ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-research-achieving-fast-track-sensory-analysis-with-product-clinics) ## [5 ways to get your product into consumers' healthy routines ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-how-to-get-your-product-into-consumers-healthy-routines) ## [getting into the online shopper's basket ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/retail-trends-getting-into-the-online-shoppers-basket) ## [natural trends: connecting with these consumers ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-connecting-with-your-consumers-its-only-natural) ## [FMCG trends: the future of soft drinks ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-the-future-of-soft-drinks) ## [video: the benefits of making market research more human ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/video-research-the-benefits-of-making-market-research-more-human-case-study) ## [concept testing: the basics ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/concept-testing-the-basics) ## [sensory research: back to basics ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/sensory-research-the-basics) ## [alcohol trends: tapping into health conscious drinkers ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/alcohol-trends-tapping-into-health-conscious-drinkers) ## [innovation research: consumer-led product design ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/innovation-research-consumer-led-product-design) ## [packaging research: back to basics ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/packaging-research-the-basics) ## [FMCG trends: the rise of small, innovative wellness businesses ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-the-rise-of-innovative-niche-wellcare-players) ## [FMCG trends: adapting to an older market ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-adapting-to-an-older-market) ## [FMCG trends: the snacking revolution ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-the-snacking-revolution) ## [shopper trends: the changing face of Australia ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/shopper-trends-the-changing-ethnic-face-of-australia) ## [retail trends: leveraging the Chinese 'daigou' shopper opportunity ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/retail-trends-leveraging-the-chinese-daigou-shopper-opportunity) ## [FMCG trends: adapting to plant-based consumer demand ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-adapting-to-plant-based-consumer-demand) ## [packaging research: the e-commerce difference ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/packaging-research-the-e-commerce-difference) ## [shopper research: applying semiotics for packaging success ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/shopper-research-applying-semiotics-for-packaging-success) ## [shopper research: how fear influences purchase decisions ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/shopper-research-how-fear-influences-purchase-decisions) ## [product testing: start ABC testing your product ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/product-testing-what-is-abc-testing) ## [shopper research: packaging - mind hack your shopper ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/shopper-research-packaging-mind-hack-your-shopper) ## [product testing: is an in-home usage test the solution? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/product-testing-is-an-in-home-usage-test-the-solution) ## [shopper research: the paradox of choice ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/shopper-research-the-paradox-of-choice) ## [putting sydney’s paddy’s market on the map ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/putting-sydneys-paddys-market-on-the-map) ## [coffee: enabling a strategic product call at lightning speed ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/enabling-a-strategic-product-call-in-less-than-24-hours) ## [wild turkey bourbon wins with new pack design ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/wild-turkey-wins-with-new-pack-design) ## [market segmentation: the Millennial mishap ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/market-segmentation-the-millennial-mishap) ## [the beginner's guide to: animated concept testing ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/the-beginners-guide-to-animated-concept-testing) ## [co-creation: the secret to better packaging design ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/co-creation-the-secret-to-better-packaging-design) ## [packaging matters: new 'country of origin' food labels ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/packaging-matters-new-country-of-origin-food-labels) ## [naming research: is your product name a winner? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/naming-research-is-your-brand-name-easy-to-digest) ## [food trends: the reduced sugar rush ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/food-trends-the-reduced-sugar-rush) ## [chocolate trends: a sweet or sticky situation? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/chocolate-trends-a-sweet-or-sticky-situation) ## [it's 'go time' for convenience retailers ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/its-go-time-for-convenience-retailers) ## [online qual research: context collapse ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/online-qual-research-context-collapse) Sorry, no items found. Try again. Load more ###### Insights - [Explore](https://www.playinnovation.com.au/insights/explore) - [Develop](https://www.playinnovation.com.au/insights/develop) - [Prove](https://www.playinnovation.com.au/insights/prove) - [Monitor](https://www.playinnovation.com.au/insights/monitor) ###### INNOVATION - [Innovate Innovation](https://www.playinnovation.com.au/innovation/innovate-innovation) - [Fuelling the Pipeline](https://www.playinnovation.com.au/innovation/fuelling-the-pipeline) - [Consumer-Led Product Development](https://www.playinnovation.com.au/innovation/consumer-led-product-development) - [Post Launch Radar](https://www.playinnovation.com.au/innovation/post-launch-radar) ###### Resources - [Knowledge Hub](https://www.playinnovation.com.au/the-knowledge-hub) - [Blog](https://www.playinnovation.com.au/blog) - [Case Studies](https://www.playinnovation.com.au/case-studies) ###### COMPANY - [How We Work](https://www.playinnovation.com.au/how-we-work) - [Who We Are](https://www.playinnovation.com.au/who-we-are) - [Join our Team](https://www.playinnovation.com.au/join-our-team) - [Get in Touch](https://www.playinnovation.com.au/contact) [![PlayInnovation\_S2\_Logo\_RGB-2 PLAY 2.2 White Logo Transparent Background](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background.svg "PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background")](https://www.playinnovation.com.au/) [![PlayInnovation\_S2\_Logo\_RGB-2 PLAY 2.2 White Logo Transparent Background](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background.svg "PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background")](https://www.playinnovation.com.au/) © 2026 PLAY. All Rights Reserved. - [Privacy Policy](https://www.playinnovation.com.au/privacy-policy) Follow Us on - ```json { "@context": "https://schema.org", "@type": "Organization", "url": "https://www.playmr.com.au/", "name": "Play Market Research", "logo": "https://www.playmr.com.au/hs-fs/hubfs/Assets%202017/Retina.png?width=330&name=Retina.png", "sameAs": [ "https://www.facebook.com/playmr", ] } ```