At this stage, we help you generate unique but commercially-oriented ideas off the back of opportunity areas and create fully articulated visual and written concepts. Importantly, we make sure your team is taken along the journey and onboard to continue with the innovation project.
We use techniques that get you to break your current frame of reference and think beyond the category and product innovation. We're believers in bringing early ideas to life as much as possible using experiential techniques, early prototyping and in-situ testing. And no matter what, we keep the initial market need and opportunity in mind.
Here, we offer solutions across:
The entire team at Play have been amazing partners to our customer insights team for many years - always ready to tackle our challenging and varied research briefs, and consistently unearthing practical insights for us. We've commissioned rapid quantitative surveys, deep in-store qual, concept tests, pricing models and more, and continue to benefit from their strategic thinking.
A leading Australian dairy and food company wanted to test out a heap of ideas, fast while keeping costs down.Luckily, that's exactly what we're good at. Our team deployed an approach that quickly surveyed shoppers and produced a hierarchy of ideas - some of which were turned into actual products!
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