Solid, actionable insights are integral to your product’s ultimate success. But if you’re shooting for an innovative product, gathering insights shouldn’t be a one-off exercise.
We have witnessed countless companies lose sight of the consumer, which is why we developed robust end-to-end NPD solutions within Explore, Develop, Prove and Monitor – to help create products that consumers love!
And with Australia’s largest sensory testing facility at your disposal, we’re able to undertake experiential research that yields deep consumer insight every step of the way.
Move fast. Course correct. Learn as you go. Whether you need to Explore your consumer base, Develop a proposition, Prove it works, or Monitor its progress – we are here to guide you.
Your innovation journey starts here. By finding unmet consumer needs, you’ll uncover market opportunities that rev up your teams! Set your ambitions and pinpoint your biggest opportunities:
Take your concept from a well-researched idea that lives on paper and turn it into a tangible product. To “Prove”, we solidify desirability, viability and feasibility:
We reached out to the PLAY team to conduct some rapid idea screening on a bulk set of concepts as part of our innovation development. The account team were extremely knowledgeable regarding the right methodology to use and were very flexible with adapting the approach to suit our specific business needs and ensure we get the most value out of the research. PLAY was true to their timelines and delivered a succinct report and debrief that has now been leveraged to inform our licensing innovation strategy. I would highly recommend PLAY for any consumer led innovation research and look forward to using them in the future.
We engaged with PLAY to help understand what truly drove the choices for ‘dinner’ amongst the broad Australian audience. We needed a foundational study to inform action across a wide product portfolio - for both current rationalisation, review, and future scoping & innovation. The approach was a great mix of robustness, efficiency and defensibility – enabling the final data to be cascaded across the business in ways that were both creative and engaging, as a result of the insights provided. We were able to action this expansive research not just in terms of brand and portfolio decision making, but also as a tool to gain alignment across several divisions of the business and to internally speak a consistent consumer-based language. This fundamental study informed the business at many points of the consumer journey to dinner and continues to be the study that keeps on giving 3 years later, due to the art and science in which the study was executed, analysed and database built.