supermarket product shelf testing like you've never seen it before
by: PLAY
We know you’re committed to generating turtledove love for your brand through understanding your consumer, but are you missing a trick by forgetting about your shopper?
When you’re stuck in internal battles of “acumen vs. evidence”, it can become difficult for the shopper perspective to shine through. Big personalities and powerful voices often shout louder, adding complexity to the process and leaving you to defend the research in front of you.
But it doesn’t have to be this hard. There is a better way to do shopper and packaging research when you don’t have retailer permission but still want the reassurance and accuracy that comes with testing in the proper context.
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about the author
PLAY
As the experts in consumer-led innovation in FMCG, we partner with manufacturers and retailers to lift the productivity and effectiveness of their NPD. It’s all in how we blend innovation advisory with tailored consumer insight using an agile, consumer-first approach. Think of us like the connective tissue within your innovation process. We guide you at every step of the journey, helping you align, focus and develop ideas and products that sell.
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