video: all you need to know about in-home product testing in 3 minutes
by: Nataly Perez
Once considered an old school research method, in-home usage tests (IHUTs) are the perfect combination of traditional and innovative techniques and should definitely be part of your research arsenal.
With the ability to be customised according to your research needs, there's a good reason they've stuck around. Couple that with the latest advancements in online qual and you can easily gain actionable insights on your products from the comfort of your own home - and that goes for your team, as well as your consumers.
If you're wondering whether an IHUT is right for you, or if you're trying to convince your team (or yourself!) to give them a go, PLAY's sensory expert, Andrew Turner, tells you everything you need to know in less than 3 minutes.
Get actionable insights on your products with IHUTs.
IHUTs are one of the many research techniques that can continue as normal at the moment. So, if you’re looking for a contactless, highly cost effective and reliable method for product testing, we're here to help.
Get in touch to understand the possibilities today using the orange button to the right.