video: all you need to know about in-home product testing in 3 minutes

by: Nataly Perez

Once considered an old school research method, in-home usage tests (IHUTs) are the perfect combination of traditional and innovative techniques and should definitely be part of your research arsenal.

With the ability to be customised according to your research needs, there's a good reason they've stuck around. Couple that with the latest advancements in online qual and you can easily gain actionable insights on your products from the comfort of your own home - and that goes for your team, as well as your consumers.

If you're wondering whether an IHUT is right for you, or if you're trying to convince your team (or yourself!) to give them a go, PLAY's sensory expert, Andrew Turner, tells you everything you need to know in less than 3 minutes. 


HubSpot Video


Get actionable insights on your products with IHUTs.

IHUTs are one of the many research techniques that can continue as normal at the moment. So, if you’re looking for a contactless, highly cost effective and reliable method for product testing, we're here to help.

Get in touch to understand the possibilities today using the orange button to the right.


read it, love it, share it.

about the author

Nataly Perez

As PLAY’s Marketing Consultant, Nataly is a fan of using insights and creativity to truly resonate with customers. Having spent the best part of six years working in research and marketing with brands in social, travel, FMCG and government sectors, she’s a firm believer in looking left if everyone is looking right. That’s where the real gems tend to be! She lives on the Northern Beaches and is determined to become a year-round ocean swimmer and show the 'senior' swimmers that she too can brave the cold (albeit with a wetsuit).

ask the author

related posts