wild turkey bourbon wins with new pack design
by: Sarah Kneebone
Wild Turkey were keen on reinventing their pack design as part of a new campaign but wanted to make sure they their customer’s blessing to do so – the last thing they wanted was to anger their loyal fans. We simplified their concept and presented it to target consumers, quickly realizing that a few ideas were stand outs. In the end, despite a highly competitive market, Wild Turkey’s new consumer-backed design won them greater market share.
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about the author
Sarah Kneebone
Sarah is PLAY’s go-to content writer with a passion for marrying creativity and communication with clever strategy. A former marketer with PLAY and for international brands such as QBE Insurance and General Motors, Sarah moved home to the UK to raise her little family and start a health coaching business. Luckily for us, she continues to share her talent for the written word with the team in Australia.
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