identifying matches made in heaven (or hell!)
by: Andrew Turner
A leading Australian dairy and food company wanted to understand the potential of a number of ideas that could either become licensing partner opportunities or be manufactured in-house. They needed to test a large number of ideas quickly and cost effectively in order to focus their efforts on the ideas with the strongest potential and could be actioned in the existing financial year.
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about the author
Andrew Turner
As PLAY’s Associate Director, nothing pleases Andrew more than getting to the “Why” of people’s claimed behaviour. With a background in Social Psychology and a 16-year research career spanning FMCG, services and social territories, his key belief in any project is to "tell you what you need to know, not just what you want to hear". Aside from being our sensory expert, Andrew is an avid foodie and loves to wet a line at the nearest stretch of water. He’s also a musician, having once been the lead singer in a metal band.
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