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Test out your product and pack, and refine it ahead of launch
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INNOVATION
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Refresh and retune your innovation process from beginning to end
Fuelling the Pipeline
Get a focused pipeline of opportunities to deliver real growth
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Agile check-ins with consumers earlier and more often
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Figure out what worked (and why), so you can pivot and optimise
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the art of failing forward into successful NPD innovation
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smart choices in AI: how to evaluate consumer research AI tools
the art of failing forward into successful NPD innovation
beyond taste: 6 key sensory testing tips for FMCG product success
the reduce, reuse, recycle of innovation
PLAY’s 2023 product picks: innovation, indulgence and automation
3 tips for turning NPD stage-gate into a benefit, not a burden
create a triple win by trying NPD “yes, and” with retail buyers
4 Overlooked Opportunities in a Recession
recession proof: ramping up innovation during an economic downturn
listen or lose! the consumer-led way to avoid new product disaster
preventing a costly relaunch misstep
“PLAY’s ability to simplify what is sometimes a complex innovation research process worked perfectly for us."
"PLAY have shown a strong understanding of research approaches, consumer brands and the FMCG categories we operate in."
an action plan for FMCG businesses to avoid the ACCC’s campaign against greenwashing
wins & woes in online grocery shopping: the experts weigh in
UK HFSS legislation: understanding the impact on FMCG
How to rally stakeholders to create a real “portfolio” of innovations (not just 28 line-extensions)
how to find actionable NPD innovation insights
tips for effective (yet effortless) product concept testing
to benchmark or not? that’s not quite the question.
4 tested tips to supercharge your NPD success in FMCG innovation
Consumer sensory testing: fail forward or innovate fast?
ingredient substitution: how to deliver perceived value AND increase profit margins
fuelling the pipeline
getting to market faster with design sprints
package testing: how to spot unmet opportunities
why FMCG product development should adopt sensible sustainability
product performance analysis and inflation
supermarket product shelf testing like you've never seen it before
3 tips for packaging research success
how to prioritise your research: when to invest or spend less
how to use design sprints for superior innovation outcomes
how to free up your time and educate your team to create killer concepts
get ROI on consumer insights: failsafe tips to prove that innovation research is worth it
dairy ideas that deliver to future focussed consumer needs
balancing brand recognition with SKU differentiation on shelf
understanding shopper response to a new type of cold & flu product
using segmentation to inform a better, more consumer-focused approach to innovation
identifying matches made in heaven (or hell!)
bringing stakeholders and consumers together to develop powerful messaging
expedite launch into a new category with innovation sprints
pressure testing our product post-launch
why products succeed and why they fail
FMCG trends: post-pandemic predictions for 2022
The new way to market zero and low alcohol products
how much does market research really cost in Australia?
how to write a product concept that delivers
protecting your core range: is anyone 'normal' anymore?
video: how do we take the start-up spirit into big business?
PLAY's product picks of 2021
2021 Product of the Year Awards: why did they win?
upfront research: save money now, secure your product's future
pivoting in a pandemic: what we can learn
is your innovation process agile or fragile?
how Amazon is impacting FMCG in a post-pandemic world
the biggest soft drink trends for 2021 and beyond
the biggest alcohol trends for 2021
reimagining convenience with David Jones and bp concept stores
busted: what consumers really think about popular product claims
retail trends 2020: a COVID-19 Christmas
our top 4 tips for running a remote innovation sprint
hey Google, how do I use a smart speaker to enrich consumer research?
how to find your product's sweet spot with rapid sensory research
top natural trends for 2020
gen z to boomers: how to market to every age
the future looks rosé: top alcohol trends in a pandemic
video: all you need to know about in-home product testing in 3 minutes
get to market faster with innovation sprints
video: FMCG trends and tips to gain a competitive edge during a crisis
how you can nail your online offering with digital shopper
solved: how to build a powerful brand
3 ways sensory research safeguards success
the biggest alcohol trends for 2020
reaching new highs: Australia’s cannabis industry
innovating in a complex category
5 ways to deliver effective sensory research (without blowing the budget)
5 top tips for a successful seasonal pack promotion
how to build a sensory story at the largest CLT facility in Australia
optimise path to purchase and protect your margins
how eye-tracking will transform your shopper research
why mini in-home usage trackers should be in your budget
stretching beyond a brand's heartland
Gen Z vs. Millennials: 6 ways they’re different
sustainability: getting the green light from consumers
how to minimise risk for new product launches
how to effectively present and share insights within your organisation
achieving faster sensory analysis with product clinics
5 ways to get your product into consumers' healthy routines
getting into the online shopper's basket
natural trends: connecting with these consumers
FMCG trends: the future of soft drinks
video: the benefits of making market research more human
concept testing: the basics
sensory research: back to basics
alcohol trends: tapping into health conscious drinkers
innovation research: consumer-led product design
packaging research: back to basics
FMCG trends: the rise of small, innovative wellness businesses
FMCG trends: adapting to an older market
FMCG trends: the snacking revolution
shopper trends: the changing face of Australia
retail trends: leveraging the Chinese 'daigou' shopper opportunity
FMCG trends: adapting to plant-based consumer demand
packaging research: the e-commerce difference
shopper research: applying semiotics for packaging success
shopper research: how fear influences purchase decisions
product testing: start ABC testing your product
shopper research: packaging - mind hack your shopper
product testing: is an in-home usage test the solution?
shopper research: the paradox of choice
putting sydney’s paddy’s market on the map
coffee: enabling a strategic product call at lightning speed
wild turkey bourbon wins with new pack design
market segmentation: the Millennial mishap
the beginner's guide to: animated concept testing
co-creation: the secret to better packaging design
packaging matters: new 'country of origin' food labels
naming research: is your product name a winner?
food trends: the reduced sugar rush
chocolate trends: a sweet or sticky situation?
it's 'go time' for convenience retailers
online qual research: context collapse
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