---
title: "chocolate trends: a sweet or sticky situation?"
description: How are shifting consumer demands affecting the chocolate industry and what are the future growth opportunities for manufacturers?
image: https://www.playinnovation.com.au/hubfs/egor-lyfar-cxfDZdfCQEw-unsplash.jpg
---

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# chocolate trends: a sweet or sticky situation?

[![Arrow Down](https://cdn2.hubspot.net/hubfs/2518731/_PlayMR%202020/Global/banner-arrow.png)](https://www.playinnovation.com.au/blog/chocolate-trends-a-sweet-or-sticky-situation#next)

## chocolate trends: a sweet or sticky situation?

by: **[PLAY](https://www.playinnovation.com.au/blog/author/play)**

Aside from the totally acceptable Easter blip (I’m currently polishing off a Lindt bunny), research shows that more of us are trying to eat healthier and lead more active lifestyles.

How are shifting consumer demands (alongside other factors) affecting the chocolate industry, and what are the future growth opportunities for manufacturers?

**Pressure on the industry.**

Consumers are increasingly concerned about fat and sugar in foods, which has [weakened demand for confectionary](https://www.ibisworld.com.au/industry-trends/market-research-reports/manufacturing/food-product/chocolate-confectionery-manufacturing.html), especially mass-produced products, over the last five years.

[Manufacturers have had to be innovative](https://insidefmcg.com.au/2016/03/22/premium-chocolate-on-the-rise/) in order to adapt to shifts in consumer preferences and counteract these trends.

The industry has seen an increase in ethical, sustainable production, product diversification, healthier product options and premium chocolate from speciality stores.

The global debate around fat and sugar has also led to [increased legislation and regulation](http://www.confectionerynews.com/Manufacturers/4-key-chocolate-and-cocoa-trends-for-2017-Cargill), which has put the chocolate industry under strain.

Further to this, exposure to cocoa bean price fluctuations means chocolate manufacturers are vulnerable to reduced margins - especially as it’s difficult to pass on increasing costs to consumers.

However, it’s not all doom and gloom for manufacturers.

![Australians embracing a healthier lifestyle](https://www.playinnovation.com.au/hs-fs/hubfs/tomasz-wozniak-V62UrdknDCA-unsplash.jpg?width=1000&name=tomasz-wozniak-V62UrdknDCA-unsplash.jpg)

**The Australian appetite.**

In Australia, an increase in demand for premium products has [led to revenue growth](https://www.ibisworld.com.au/industry-trends/market-research-reports/manufacturing/food-product/chocolate-confectionery-manufacturing.html). So, it seems our love affair with chocolate hasn’t subsided - our preferences might have just changed.

Recently, Inside FMCG cited a report which found that [Australian chocolate consumption is on the rise](https://insidefmcg.com.au/2017/04/12/australian-chocolate-consumption-on-the-rise/).

In the last 3 years, the number of Aussies who reported eating some form of chocolate in an average four weeks, has gone up 3 percent, to 13.5 million (that's one serious sweet tooth).

Looking for opportunities further afield than Australia?

[Asia Pacific is set to be the fastest growing region](http://www.confectionerynews.com/Markets/Asia-Pacific-to-outpace-North-America-chocolate-sales-by-2) (surpassing Europe and North America) for global chocolate confectionary, due to the improving economic conditions in emerging economies such as China, India, Thailand and the Philippines.

![australians eating more chocolate](https://www.playinnovation.com.au/hs-fs/hubfs/kyle-nieber-MW4laRuT6zc-unsplash.jpg?width=4438&name=kyle-nieber-MW4laRuT6zc-unsplash.jpg)

**Learnings from Europe.**

As consumers move towards premium, high quality products and become increasingly health conscious, manufacturers must focus on [new product development and innovation](http://www.cnbc.com/2017/02/05/cocoa-prices-at-4-year-lows-health-conscious-consumers-slowing-global-appetite-for-chocolate.html), in order to succeed.

[Gil Horsky](http://www.foodnavigator.com/Market-Trends/FOOD-VISION-2017-Food-evangelists-3D-printed-selfies-and-the-importance-of-ingredient-diversity/(page)/4), head of global innovation at Mondelez International, recently commented that the food industry didn’t used to be big on technology, but this is going to change.

We will see more open innovation and partnerships with scientists going forward.

A Belgian firm has already developed a chocolate you can inhale through the nose, and 3D printed chocolate selfies are a real thing. 

Gil went on to say: 

 

> #### "Every food category has one region or geography where the most innovative future trends show up first. In chocolate, it’s the Nordic and Scandinavian countries that are five years ahead."

Australian manufacturers looking to keep abreast of future chocolate trends like this, may want to keep an eye on innovations from this part of the world.

![innovative chocolate trends](https://www.playinnovation.com.au/hs-fs/hubfs/ilinca-roman-mmaiZFhZ3Uc-unsplash.jpg?width=1000&name=ilinca-roman-mmaiZFhZ3Uc-unsplash.jpg)

**5 tasty opportunities for manufacturers.**

**1. Indulgence.**

A recent report by Cargill’s cocoa and chocolate business, found that today’s consumers are [seeking out ever-more indulgent textures, flavours and colours](http://www.foodmanufacture.co.uk/Ingredients/Chocolate-and-cocoa-2017-trends-led-by-indulgence). They are looking to treat themselves to an experience.

Chocolate manufacturers are being forced to be more creative with their product ranges.

Nestlé succeeded in doing this by launching Tiramisu and Raspberry Cheesecake flavoured KitKat Duos. The combination of two flavours in each bar is designed to create the ultimate chocolate experience.

![easy chocolate recipes](https://www.playinnovation.com.au/hs-fs/hubfs/caglar-araz-Uv5FRPKBwvU-unsplash%20(1).jpg?width=1000&name=caglar-araz-Uv5FRPKBwvU-unsplash%20(1).jpg)

**2. Health and wellness. **

With health and wellness at the forefront of many consumers’ minds when shopping, brands should consider launching some 'better for you' options, [positioning selected products as the healthy choice.](http://www.foodmanufacture.co.uk/Ingredients/Chocolate-and-cocoa-2017-trends-led-by-indulgence)

Catering to this could mean offering reduced sugar, lactose free or dairy free options to stop consumers opting for substitute products, such as fruit.

As part of a report on global food and drinks trends in 2017, Mintel also highlighted the opportunity to [position chocolate as a way to wind down](http://www.mintel.com/press-centre/food-and-drink/mintel-announces-six-key-global-food-and-drink-trends-for-2017) after a stressful day.

The evening could be a new time of day to tap into for functional foods, providing health benefits and calming effects which resonate with today’s busy consumer.

![healthy chocolate trends in Australia](https://www.playinnovation.com.au/hs-fs/hubfs/brenda-godinez-nIsPTNz79k4-unsplash.jpg?width=1500&name=brenda-godinez-nIsPTNz79k4-unsplash.jpg)

**3. Sustainable, clean and ethical. **

Certified products are becoming more popular and widespread, and in the period between 2012 and 2015, ['environmentally friendly' claims](https://insidefmcg.com.au/2016/03/18/top-choco-flavors-global-trends-unveiled/) in the global chocolate and confectionary industry increased by 300%.

Consumers care about where food has come from, how it was made and its effect on the planet. They expect transparency from firms.

However, research is conflicting on whether [‘actions speak louder than words’](http://spendmatters.com/2016/02/15/ethical-sourcing-do-consumers-and-companies-really-care/), with regards to purchasing sustainable, ethical chocolate.

A study by Hershey and Kansas State University found that while millennials claimed to care about ethically sourced ingredients in chocolate, when it came to purchase, few took this into consideration.

Consumers are looking for more sustainable, ethical chocolate but they often aren’t prepared to stomach the price tag – another reason why manufacturers may have to absorb the increased costs to avoid losing customers.

![chocolate trend sustainable cocoa fruit](https://www.playinnovation.com.au/hs-fs/hubfs/rodrigo-flores-opno2uWx0iE-unsplash.jpg?width=1000&name=rodrigo-flores-opno2uWx0iE-unsplash.jpg)

**4. Premium. **

Global demand for premium products is at an all-time high.

One reason this trend is mirrored in the chocolate industry, is that premium chocolate is an accessible luxury – consumers can indulge without breaking the bank.

Artisanal food is having a moment. Craft beer, cider and coffee have all benefitted from this trend, and it looks like chocolate could be next.

Although big brands still dominate the industry, it could be time to take inspiration from rising specialist brands and artisanal chocolatiers, for example by [highlighting processes behind production](https://www.cargill.com/food-beverage/innovation/global-trends) on pack, to convey that desired premium feel.

The perception of luxury can also be achieved through higher quality packaging, the use of dark chocolate, single origins, natural and healthy ingredients, and ethical certification – which conveniently ticks the boxes of the other opportunities we’ve mentioned. Result!

![sugar-free chocolate](https://www.playinnovation.com.au/hs-fs/hubfs/viktor-forgacs-GE23cTcUXww-unsplash-1.jpg?width=1000&name=viktor-forgacs-GE23cTcUXww-unsplash-1.jpg)

**5. Shift from buying 'things' to buying experiences. **

A broader retail trend, but something which offers opportunity in the boxed chocolate space, is the move towards [prioritising experiences](https://insidefmcg.com.au/2017/04/12/australian-chocolate-consumption-on-the-rise/).

Not only the satisfaction of giving but also of sharing chocolate, as an enjoyable experience to have with other people, is something which marketers can tap into.

Psychological studies have found that [people strongly prefer chocolate they eat in a shared condition](https://newrepublic.com/article/119718/share-chocolate-itll-make-taste-better), and even perceive it to taste more flavoursome.

In summary, the current climate is tough for chocolate manufacturers, but by being adaptable and focusing on technology and innovation in-line with shifting consumer demands, there are plenty of opportunities for brands to succeed.

![chocolate experience at chocolate cafe](https://www.playinnovation.com.au/hs-fs/hubfs/ryan-plomp-TT6Hep-JzrU-unsplash.jpg?width=1000&name=ryan-plomp-TT6Hep-JzrU-unsplash.jpg)

**Over to you.**

Here at PLAY, we have worked with hundreds of FMCG companies looking to introduce new flavours and innovations to new or existing product ranges.

If you would like to look at [product testing](https://www.playmr.com.au/capabilities-product-testing) as an option, to make sure you're making the right move - we can help! Just call us on **02 8097 0200** or email **hello@playmr.com.au.**

 

#### read it, love it, share it.

about the author

### [PLAY](https://www.playinnovation.com.au/blog/author/play)

As the experts in consumer-led innovation in FMCG, we partner with manufacturers and retailers to lift the productivity and effectiveness of their NPD. It’s all in how we blend innovation advisory with tailored consumer insight using an agile, consumer-first approach. Think of us like the connective tissue within your innovation process. We guide you at every step of the journey, helping you align, focus and develop ideas and products that sell.

###### ask the author

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## [why products succeed and why they fail ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/why-products-succeed-and-why-they-fail)

## [FMCG trends: post-pandemic predictions for 2022 ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/post-pandemic-fmcg-trends-predictions-for-2022-excerpt)

## [The new way to market zero and low alcohol products ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-to-market-zero-and-low-alcohol-products)

## [how much does market research really cost in Australia? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-much-does-market-research-really-cost-in-australia)

## [how to write a product concept that delivers ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-to-write-the-perfect-concept)

## [protecting your core range: is anyone 'normal' anymore? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/protecting-your-core-range)

## [video: how do we take the start-up spirit into big business? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/take-the-start-up-spirit-into-big-business)

## [PLAY's product picks of 2021 ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/plays-product-picks-of-2021)

## [2021 Product of the Year Awards: why did they win? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/2021-product-of-the-year-awards-review)

## [upfront research: save money now, secure your product's future ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/innovation-research-save-money-now-secure-your-products-future)

## [pivoting in a pandemic: what we can learn ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/pivoting-in-a-pandemic)

## [is your innovation process agile or fragile? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/is-your-innovation-process-agile-or-fragile)

## [how Amazon is impacting FMCG in a post-pandemic world ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-amazon-is-impacting-the-australian-fmcg-sector)

## [the biggest soft drink trends for 2021 and beyond ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/the-biggest-softdrink-trends-for-2021-and-beyond)

## [the biggest alcohol trends for 2021 ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/the-biggest-alcohol-trends-for-2021)

## [reimagining convenience with David Jones and bp concept stores ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/david-jones-bp-concept-stores-review)

## [busted: what consumers really think about popular product claims ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/what-consumers-think-about-popular-product-claims)

## [retail trends 2020: a COVID-19 Christmas ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/retail-trends-2020-covid-christmas)

## [our top 4 tips for running a remote innovation sprint ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/running-a-remote-online-innovation-sprint)

## [hey Google, how do I use a smart speaker to enrich consumer research? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-to-use-smart-speakers-for-consumer-research)

## [how to find your product's sweet spot with rapid sensory research ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-rapid-sensory-profiling-can-help-you-find-your-sweet-spot)

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## [gen z to boomers: how to market to every age ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-to-market-to-every-age-report)

## [the future looks rosé: top alcohol trends in a pandemic ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/alcohol-trends-and-tips-for-a-post-pandemic-world)

## [video: all you need to know about in-home product testing in 3 minutes ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/video-in-home-product-testing-101)

## [get to market faster with innovation sprints ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/get-to-market-faster-with-innovation-sprints)

## [video: FMCG trends and tips to gain a competitive edge during a crisis ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-tips-to-gain-a-competitive-edge)

## [how you can nail your online offering with digital shopper ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-you-can-nail-your-online-offering-with-digital-shopper)

## [solved: how to build a powerful brand ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/build-a-powerful-brand-report-excerpt)

## [3 ways sensory research safeguards success ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/3-ways-sensory-research-safeguards-success)

## [the biggest alcohol trends for 2020 ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/the-biggest-alcohol-trends-for-2020)

## [reaching new highs: Australia’s cannabis industry ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/australia-cannabis-industry-excerpt)

## [innovating in a complex category ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/innovating-in-a-complex-category)

## [5 ways to deliver effective sensory research (without blowing the budget) ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/5-ways-to-deliver-sensory-research-without-blowing-the-budget)

## [5 top tips for a successful seasonal pack promotion ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/5-tips-for-successful-seasonal-packaging)

## [how to build a sensory story at the largest CLT facility in Australia ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/sensory-research-largest-clt-facility-in-australia)

## [optimise path to purchase and protect your margins ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/shopper-research-optimising-path-to-purchase-and-protecting-your-margins)

## [how eye-tracking will transform your shopper research ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/eyetracking-will-transform-your-shopper-research)

## [why mini in-home usage trackers should be in your budget ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/why-in-home-usage-trackers-should-be-in-budget)

## [stretching beyond a brand's heartland ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/stretching-beyond-a-brands-heartland)

## [Gen Z vs. Millennials: 6 ways they’re different ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/gen-z-vs.-millennial-consumers-6-ways-theyre-different)

## [sustainability: getting the green light from consumers ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/sustainability-getting-the-green-light-from-consumers)

## [how to minimise risk for new product launches ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/how-to-minimise-risk-for-product-launches)

## [how to effectively present and share insights within your organisation ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-to-effectively-present-and-share-insights-within-your-organisation)

## [achieving faster sensory analysis with product clinics ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-research-achieving-fast-track-sensory-analysis-with-product-clinics)

## [5 ways to get your product into consumers' healthy routines ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-how-to-get-your-product-into-consumers-healthy-routines)

## [getting into the online shopper's basket ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/retail-trends-getting-into-the-online-shoppers-basket)

## [natural trends: connecting with these consumers ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-connecting-with-your-consumers-its-only-natural)

## [FMCG trends: the future of soft drinks ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-the-future-of-soft-drinks)

## [video: the benefits of making market research more human ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/video-research-the-benefits-of-making-market-research-more-human-case-study)

## [concept testing: the basics ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/concept-testing-the-basics)

## [sensory research: back to basics ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/sensory-research-the-basics)

## [alcohol trends: tapping into health conscious drinkers ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/alcohol-trends-tapping-into-health-conscious-drinkers)

## [innovation research: consumer-led product design ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/innovation-research-consumer-led-product-design)

## [packaging research: back to basics ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/packaging-research-the-basics)

## [FMCG trends: the rise of small, innovative wellness businesses ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-the-rise-of-innovative-niche-wellcare-players)

## [FMCG trends: adapting to an older market ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-adapting-to-an-older-market)

## [FMCG trends: the snacking revolution ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-the-snacking-revolution)

## [shopper trends: the changing face of Australia ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/shopper-trends-the-changing-ethnic-face-of-australia)

## [retail trends: leveraging the Chinese 'daigou' shopper opportunity ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/retail-trends-leveraging-the-chinese-daigou-shopper-opportunity)

## [FMCG trends: adapting to plant-based consumer demand ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-adapting-to-plant-based-consumer-demand)

## [packaging research: the e-commerce difference ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/packaging-research-the-e-commerce-difference)

## [shopper research: applying semiotics for packaging success ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/shopper-research-applying-semiotics-for-packaging-success)

## [shopper research: how fear influences purchase decisions ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/shopper-research-how-fear-influences-purchase-decisions)

## [product testing: start ABC testing your product ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/product-testing-what-is-abc-testing)

## [shopper research: packaging - mind hack your shopper ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/shopper-research-packaging-mind-hack-your-shopper)

## [product testing: is an in-home usage test the solution? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/product-testing-is-an-in-home-usage-test-the-solution)

## [shopper research: the paradox of choice ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/shopper-research-the-paradox-of-choice)

## [putting sydney’s paddy’s market on the map ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/putting-sydneys-paddys-market-on-the-map)

## [coffee: enabling a strategic product call at lightning speed ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/enabling-a-strategic-product-call-in-less-than-24-hours)

## [wild turkey bourbon wins with new pack design ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/wild-turkey-wins-with-new-pack-design)

## [market segmentation: the Millennial mishap ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/market-segmentation-the-millennial-mishap)

## [the beginner's guide to: animated concept testing ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/the-beginners-guide-to-animated-concept-testing)

## [co-creation: the secret to better packaging design ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/co-creation-the-secret-to-better-packaging-design)

## [packaging matters: new 'country of origin' food labels ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/packaging-matters-new-country-of-origin-food-labels)

## [naming research: is your product name a winner? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/naming-research-is-your-brand-name-easy-to-digest)

## [food trends: the reduced sugar rush ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/food-trends-the-reduced-sugar-rush)

## [chocolate trends: a sweet or sticky situation? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/chocolate-trends-a-sweet-or-sticky-situation)

## [it's 'go time' for convenience retailers ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/its-go-time-for-convenience-retailers)

## [online qual research: context collapse ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/online-qual-research-context-collapse)

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```json
{
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}
```