Our client was developing a proposition for a skincare product aimed at Millennials and wanted to uncover the superiority and ingredients stories that will drive interest amongst the target audience. Our research needed to create a guide for stakeholders on how to execute the launch of the collection in both comms and in-store. Since the budget was tight but there were many stakeholders engaged in the project across the company, we used a co-creation style approach to explore the topic deeply with very engaged Millennial consumers.