--- title: "What's #trending with Aussies during coronavirus" description: In our free report, we explore emerging trends from our coronavirus data and how these opportunities give brands a fresh way to connect with customers. --- [![PlayInnovation Logo](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background-3.svg "PlayInnovation Logo")](https://www.playinnovation.com.au/) [![PlayInnovation Logo](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background-3.svg "PlayInnovation Logo")](https://www.playinnovation.com.au/) - [HOW WE WORK](https://www.playinnovation.com.au/how-we-work) - [Insights](https://www.playinnovation.com.au/insights) - [**Explore**Dig deep into unmet needs and prepare opportunity springboards](https://www.playinnovation.com.au/insights/explore) - [**Develop**Generate ideas and begin your concept development](https://www.playinnovation.com.au/insights/develop) - [**Prove**Test out your product and pack, and refine it ahead of launch](https://www.playinnovation.com.au/insights/prove) - [**Monitor**Understand your performance by evaluating in-market results](https://www.playinnovation.com.au/insights/monitor) - [INNOVATION](https://www.playinnovation.com.au/innovation) - [**Innovate Innovation**Refresh and retune your innovation process from beginning to end](https://www.playinnovation.com.au/innovation/innovate-innovation) - [**Fuelling the Pipeline**Get a focused pipeline of opportunities to deliver real growth](https://www.playinnovation.com.au/innovation/fuelling-the-pipeline) - [**Consumer-led Product Development**Agile check-ins with consumers earlier and more often](https://www.playinnovation.com.au/innovation/consumer-led-product-development) - [**Post-launch Radar**Figure out what worked (and why), so you can pivot and optimise](https://www.playinnovation.com.au/innovation/post-launch-radar) - Your Resources - [**Knowledge Hub**Access thought-provoking research on market trends and new product development](https://www.playinnovation.com.au/the-knowledge-hub) - [**Blog**For the latest news and updates on consumer insights and product innovation in FMCG](https://www.playinnovation.com.au/blog) - [**Case Studies**Results that prove we’ve got it. See how we helped FMCG brands innovate better](https://www.playinnovation.com.au/case-studies) - [WHO WE ARE](https://www.playinnovation.com.au/who-we-are) SEARCH [Get In Touch](https://www.playinnovation.com.au/contact) Enquire Today ![](https://cdn2.hubspot.net/hubfs/2518731/_PlayMR%202020/Blog%20Page/close-button.png) # what's #trending with Aussies during coronavirus. [![Arrow Down](https://cdn2.hubspot.net/hubfs/2518731/_PlayMR%202020/Global/banner-arrow.png)](https://www.playinnovation.com.au/download-coronavirus-wrap-up-report#next) ![coronavirus wrap up report](https://www.playinnovation.com.au/hs-fs/hubfs/coronavirus%20wrap%20up%20report.jpg?width=288&name=coronavirus%20wrap%20up%20report.jpg) As readers of our coronavirus infographics will know, we've been collecting data on the attitudes, behaviours and overall thoughts about coronavirus of over 7,800 Aussies since early March 2020. In our wrap-up report, we've explored many of the trends and insights mentioned in our infographics in greater depth for you to review and reference whenever you like. ## you’re in good company. ## your're in good company ![kelloggs](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/kelloggs.png) ![unilever](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/unilever.png) ![endeavor_group](https://www.playinnovation.com.au/hubfs/endeavor_group.jpeg) ![wool worths](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/wool-worths.png) ![Krispy Kreme](https://www.playinnovation.com.au/hubfs/Krispy%20Kreme.png) ![Frucor_Suntory_logo](https://www.playinnovation.com.au/hubfs/Frucor_Suntory_logo.png) ![mars](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/mars.png) ![dominos](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/dominos.png) ![Remedy](https://www.playinnovation.com.au/hubfs/Remedy.png) ![Simplot](https://www.playinnovation.com.au/hubfs/Simplot.png) ![firmenich](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/firmenich.png) ![goodman fileder](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/goodman-fileder.png) ![GWF](https://www.playinnovation.com.au/hubfs/GWF.png) ![Bega](https://www.playinnovation.com.au/hubfs/Bega.svg) ![Nexba](https://www.playinnovation.com.au/hubfs/Nexba.png) ![A2](https://www.playinnovation.com.au/hubfs/A2.png) ![nestle](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/nestle.png) ![gbu](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/gbu.png) ![Arnotts](https://www.playinnovation.com.au/hubfs/Arnotts.png) ![purina](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/purina.png) ![sunrice](https://www.playinnovation.com.au/hubfs/sunrice.png) ![Lion-Co-Logo](https://www.playinnovation.com.au/hubfs/Lion-Co-Logo.png) ## as featured in. ![inside fmcg](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/inside-fmcg.png) ![australian foodnews](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/australian-foodnews.png) ![b&t](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/b&t.png) ![food & drinks](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/food-&-drinks.png) ![food & beverages](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/food-&-beverages.png) ![marketing](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/marketing.png) ![pkn](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/pkn.png) ![retail word](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/retail-word.png) ###### Insights - [Explore](https://www.playinnovation.com.au/insights/explore) - [Develop](https://www.playinnovation.com.au/insights/develop) - [Prove](https://www.playinnovation.com.au/insights/prove) - [Monitor](https://www.playinnovation.com.au/insights/monitor) ###### INNOVATION - [Innovate Innovation](https://www.playinnovation.com.au/innovation/innovate-innovation) - [Fuelling the Pipeline](https://www.playinnovation.com.au/innovation/fuelling-the-pipeline) - [Consumer-Led Product Development](https://www.playinnovation.com.au/innovation/consumer-led-product-development) - [Post Launch Radar](https://www.playinnovation.com.au/innovation/post-launch-radar) ###### Resources - [Knowledge Hub](https://www.playinnovation.com.au/the-knowledge-hub) - [Blog](https://www.playinnovation.com.au/blog) - [Case Studies](https://www.playinnovation.com.au/case-studies) ###### COMPANY - [How We Work](https://www.playinnovation.com.au/how-we-work) - [Who We Are](https://www.playinnovation.com.au/who-we-are) - [Join our Team](https://www.playinnovation.com.au/join-our-team) - [Get in Touch](https://www.playinnovation.com.au/contact) [![PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background.svg "PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background")](https://www.playinnovation.com.au/) [![PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background.svg "PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background")](https://www.playinnovation.com.au/) © 2025 PLAY. 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