understanding shopper response to a new type of cold & flu product

Having launched a cold & flu product during the COVID-19 crisis, our client wanted to understand how it was performing in-store. We interviewed both consumers and pharmacists to learn how the product’s packaging and placement in-store was affecting its performance. The findings armed the client with the information on where they needed to pivot to ensure launch success.

download the case study

 

you’re in good company.

your're in good company

kelloggs
unilever
endeavor_group
wool worths
Krispy Kreme
frucor
mars
dominos
Remedy
Simplot
firmenich
goodman fileder
GWF
Bega
Nexba
A2
nestle
gbu
Arnotts
purina
sunrice
Lion-Co-Logo

enquire today.

as featured in.

inside fmcg
australian foodnews
b&t
food & drinks
food & beverages
marketing
pkn
retail word