understanding shopper response to a new type of cold & flu product
by: Andrew Turner
Having launched a cold & flu product during the COVID-19 crisis, our client wanted to understand how it was performing in-store. We interviewed both consumers and pharmacists to learn how the product’s packaging and placement in-store was affecting its performance. The findings armed the client with the information on where they needed to pivot to ensure launch success.
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about the author
Andrew Turner
As PLAY’s Associate Director, nothing pleases Andrew more than getting to the “Why” of people’s claimed behaviour. With a background in Social Psychology and a 16-year research career spanning FMCG, services and social territories, his key belief in any project is to "tell you what you need to know, not just what you want to hear". Aside from being our sensory expert, Andrew is an avid foodie and loves to wet a line at the nearest stretch of water. He’s also a musician, having once been the lead singer in a metal band.
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