fuelling the pipeline

Our dairy client wanted to generate innovative ideas that could truly meet consumer needs and ensure competitive growth for the future. Traditional processes weren’t working, so they were seeking fresh, new ways to ideate off the back of opportunity areas and glean something different. We had worked together on innovation projects before and the company wanted our input on this challenge so they could leverage an experience design model to understand the category/product journey and walk away with fully articulated concepts.

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