consumer-led product testing
We know you’re committed to generating turtledove love for your brand through understanding your consumer, but are you missing a trick by forgetting about your shopper?
When you’re stuck in internal battles of “acumen vs. evidence”, it can become difficult for the shopper perspective to shine through. Big personalities and powerful voices often shout louder, adding complexity to the process and leaving you to defend the research in front of you.
But it doesn’t have to be this hard. There is a better way to do shopper and packaging research when you don’t have retailer permission but still want the reassurance and accuracy that comes with testing in the proper context.
