---
title: "PLAY’s 2023 product picks: innovation, indulgence and automation"
description: As we reach the end of 2023, the team at PLAY looked back on the innovative products we’ve discovered this year.
image: https://www.playinnovation.com.au/hubfs/duotone%20%2828%29-1.png
---

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# PLAY’s 2023 product picks: innovation, indulgence and automation

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## PLAY’s 2023 product picks: innovation, indulgence and automation

by: **[Becky Mead](https://www.playinnovation.com.au/blog/author/becky-mead)**

As we reach the end of 2023, the team at PLAY looked back on the innovative products we’ve discovered this year.

From miniature snacks to ready-made margaritas, we've got an eclectic lineup to share with you.

Our top product picks for 2023 reflect some of the latest consumer trends and show the way we think about indulgence, innovation, and even a bit of automation in the FMCG world.

**Susie White | Frosty Fruits Fruit Stack**

A playful twist on the classic icy treat, the Frosty Fruits Fruit Stack is Susie’s pick for a summer favourite

“This joyful addition to the Frosty Fruits brand caught my eye in the freezer aisle and made me appreciate the willingness of this long-established brand to innovate beyond its classic square icy pole shape. I imagine that what seems so simple to us consumers would have instigated a major fight between innovation and manufacturing from its moment of ideation – you want how many flavours? In different sections? In a whole new mould? Are you serious!?!” says Susie.

"While I can appreciate the development behind it, my two kids simply enjoy the soft, refreshing sorbet texture and fun ‘fruit kebab’ shape of the new Frosty Fruits Fruit Stack. With its combination of strawberry, orange and green apple flavours, and at just 53 calories per serve, it’s our ‘go-to’ summertime treat this year and one that I don’t feel guilty saying yes to!”

![iconic-frosty-fruits-just-got-a-whole-lot-cutery-192293-2](https://www.playinnovation.com.au/hs-fs/hubfs/iconic-frosty-fruits-just-got-a-whole-lot-cutery-192293-2.jpg?width=1200&height=630&name=iconic-frosty-fruits-just-got-a-whole-lot-cutery-192293-2.jpg)

**Emma | The trends in her cupboard**

It wasn’t just one product that stood out for Emma but rather the trends her family have jumped on board with this year. For Emma’s family, it’s about convenience, affordable treats and miniatures!

1. **Subscriptions that tick ALL the boxes**

"In an effort to streamline my life, we’ve signed up for a couple of subscriptions that have actually stuck. Urban Brew coffee pods (seriously good coffee!) and Who Gives a Crap toilet paper. They’re great products that are cost-effective and have environmental credentials," says Emma.

1. **Occasion cakes and sweet treats**

“Coles and Woolworth's cakes are no longer limited to the good ‘ol mud cake, sponge or pav. They’ve moved into rainbow cakes, celebration smash cakes and really indulgent cheesecakes or fudge cakes – at a great price. Super quick and easy...especially when organising a party last minute!”

1. **Miniature anything**

“Healthy options or treats that are fun for the kids in smaller sizes for lunch boxes or snacks. Top picks are mini cucumbers, mini carrots, mini hummus packs, mini biscuits or mini ice creams.”

**Jessica | FUNDAY Sweets – Cola Flavoured Bottles**

Jessica discovered FUNDAY Sweets. They bring a healthier twist to the sugar-filled jelly lollies so many of us grew up with. Think gluten-free snakes, cola bottles, red frogs, gummy bears with no sugar added, and prebiotic fibre.

"It’s a delicious, guilt-free treat that also helps with digestion…what more can I ask for? So there’s nothing wrong with having a bag of FUNDAY or two," says Jessica.

![15](https://www.playinnovation.com.au/hs-fs/hubfs/15.webp?width=1000&height=1000&name=15.webp)

**Helen | My Soda Australia – Lime Drenched Coconuts Body Wash**

Helen loved My Soda Australia’s body wash as a way to bring holiday vibes to every shower.  It’s made sustainably in Australia with plant-based ingredients and a refill option.

"Shower time is a few uninterrupted minutes to myself (I have five kids and two nosey dogs!)…when I pop the lid on the lime-drenched coconuts, it gives me that holiday-like moment of joy. The scent is AMAZING! It feels a little more special and upmarket than the other supermarket body washes. My husband even switched from his ‘male scented’ body wash!" says Helen.

![MySodaBWLimeDrenchedCoconutsLifestyleBathroom-SkuVantage_2048x2048](https://www.playinnovation.com.au/hs-fs/hubfs/MySodaBWLimeDrenchedCoconutsLifestyleBathroom-SkuVantage_2048x2048.webp?width=2048&height=2048&name=MySodaBWLimeDrenchedCoconutsLifestyleBathroom-SkuVantage_2048x2048.webp)

**Taryn | Altos ready-to-drink margarita**

As a massive cocktail and margarita fan, Taryn’s top pick was Altos’s ready-to-drink margaritas.

“Altos ready-to-drink margaritas taste just like the real thing (even mimicking the salty rim!) and are super convenient. Not your common bevvie at the soccer, so it was a great find at the FIFA Women’s World Cup! A nice change from beer or wine!” says Taryn.

![AltosRTD](https://www.playinnovation.com.au/hs-fs/hubfs/AltosRTD.webp?width=1200&height=800&name=AltosRTD.webp)

**Katherine | Boodles Boosted Chocolate Speckle**

Katherine was excited to discover Boodles Boosted Chocolate Speckle, a chocolate lover's dream.

“Boodles are very on trend and actually really yummy. The speckle tastes like real chocolate and is a real treat! I have no idea whether it’s filling me up more than a regular chocolate snack, but psychologically, I feel like I’m making a smarter choice,” says Katherine.

![boodles_speckle90g_front2000x2334_1200x](https://www.playinnovation.com.au/hs-fs/hubfs/boodles_speckle90g_front2000x2334_1200x.webp?width=1200&height=1400&name=boodles_speckle90g_front2000x2334_1200x.webp)

**Becky | Gluten-Free Tim Tams**

Gluten-free Tim Tams have become a household favourite for Becky.

"This year's standout for me has been a game-changer for my husband. He has recently had to navigate the world of gluten-free living. Arnotts has hit the mark with their gluten-free Tim Tams – they're delicious! I'm enjoying a few myself, and the best part? Paul doesn't feel like he's missing out on anything."

**![Untitled_design__30_](https://www.playinnovation.com.au/hs-fs/hubfs/Untitled_design__30_.webp?width=1600&height=790&name=Untitled_design__30_.webp)Ed | ProPud Banana Caramel Milkshake**

Ed found the ProPud Banana Caramel Milkshake while studying in Sweden.

“The banana caramel shake was my top pick, as I love all things banana. These shakes were a great find, ideal for post-workout or as something to drink with dinner to pad out a meal when I was on a student budget.”

![caramel-glazed-bananas-propud-milkshake](https://www.playinnovation.com.au/hs-fs/hubfs/caramel-glazed-bananas-propud-milkshake.jpg?width=1620&height=1080&name=caramel-glazed-bananas-propud-milkshake.jpg)We hope these picks delight you, too. We'd love to hear what's been catching your eye – what are your top finds for 2023?

#### read it, love it, share it.

about the author

### [Becky Mead](https://www.playinnovation.com.au/blog/author/becky-mead)

Becky has spent the last 20 years getting curious about understanding consumers so FMCG manufacturers can create products they truly want. Becky’s favourite part of the job is helping businesses leverage the consumer perspective to grow - fast! She believes in the benefits of working in partnership with her clients across the entire innovation process and focuses on consumer-first, agile approaches.

###### ask the author

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## [how Amazon is impacting FMCG in a post-pandemic world ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-amazon-is-impacting-the-australian-fmcg-sector)

## [the biggest soft drink trends for 2021 and beyond ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/the-biggest-softdrink-trends-for-2021-and-beyond)

## [the biggest alcohol trends for 2021 ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/the-biggest-alcohol-trends-for-2021)

## [reimagining convenience with David Jones and bp concept stores ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/david-jones-bp-concept-stores-review)

## [busted: what consumers really think about popular product claims ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/what-consumers-think-about-popular-product-claims)

## [retail trends 2020: a COVID-19 Christmas ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/retail-trends-2020-covid-christmas)

## [our top 4 tips for running a remote innovation sprint ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/running-a-remote-online-innovation-sprint)

## [hey Google, how do I use a smart speaker to enrich consumer research? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-to-use-smart-speakers-for-consumer-research)

## [how to find your product's sweet spot with rapid sensory research ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-rapid-sensory-profiling-can-help-you-find-your-sweet-spot)

## [top natural trends for 2020 ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/natural-trends-2020)

## [gen z to boomers: how to market to every age ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-to-market-to-every-age-report)

## [the future looks rosé: top alcohol trends in a pandemic ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/alcohol-trends-and-tips-for-a-post-pandemic-world)

## [video: all you need to know about in-home product testing in 3 minutes ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/video-in-home-product-testing-101)

## [get to market faster with innovation sprints ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/get-to-market-faster-with-innovation-sprints)

## [video: FMCG trends and tips to gain a competitive edge during a crisis ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-tips-to-gain-a-competitive-edge)

## [how you can nail your online offering with digital shopper ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-you-can-nail-your-online-offering-with-digital-shopper)

## [solved: how to build a powerful brand ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/build-a-powerful-brand-report-excerpt)

## [3 ways sensory research safeguards success ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/3-ways-sensory-research-safeguards-success)

## [the biggest alcohol trends for 2020 ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/the-biggest-alcohol-trends-for-2020)

## [reaching new highs: Australia’s cannabis industry ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/australia-cannabis-industry-excerpt)

## [innovating in a complex category ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/innovating-in-a-complex-category)

## [5 ways to deliver effective sensory research (without blowing the budget) ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/5-ways-to-deliver-sensory-research-without-blowing-the-budget)

## [5 top tips for a successful seasonal pack promotion ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/5-tips-for-successful-seasonal-packaging)

## [how to build a sensory story at the largest CLT facility in Australia ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/sensory-research-largest-clt-facility-in-australia)

## [optimise path to purchase and protect your margins ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/shopper-research-optimising-path-to-purchase-and-protecting-your-margins)

## [how eye-tracking will transform your shopper research ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/eyetracking-will-transform-your-shopper-research)

## [why mini in-home usage trackers should be in your budget ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/why-in-home-usage-trackers-should-be-in-budget)

## [stretching beyond a brand's heartland ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/stretching-beyond-a-brands-heartland)

## [Gen Z vs. Millennials: 6 ways they’re different ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/gen-z-vs.-millennial-consumers-6-ways-theyre-different)

## [sustainability: getting the green light from consumers ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/sustainability-getting-the-green-light-from-consumers)

## [how to minimise risk for new product launches ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/how-to-minimise-risk-for-product-launches)

## [how to effectively present and share insights within your organisation ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/how-to-effectively-present-and-share-insights-within-your-organisation)

## [achieving faster sensory analysis with product clinics ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-research-achieving-fast-track-sensory-analysis-with-product-clinics)

## [5 ways to get your product into consumers' healthy routines ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-how-to-get-your-product-into-consumers-healthy-routines)

## [getting into the online shopper's basket ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/retail-trends-getting-into-the-online-shoppers-basket)

## [natural trends: connecting with these consumers ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-connecting-with-your-consumers-its-only-natural)

## [FMCG trends: the future of soft drinks ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-the-future-of-soft-drinks)

## [video: the benefits of making market research more human ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/video-research-the-benefits-of-making-market-research-more-human-case-study)

## [concept testing: the basics ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/concept-testing-the-basics)

## [sensory research: back to basics ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/sensory-research-the-basics)

## [alcohol trends: tapping into health conscious drinkers ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/alcohol-trends-tapping-into-health-conscious-drinkers)

## [innovation research: consumer-led product design ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/innovation-research-consumer-led-product-design)

## [packaging research: back to basics ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/packaging-research-the-basics)

## [FMCG trends: the rise of small, innovative wellness businesses ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-the-rise-of-innovative-niche-wellcare-players)

## [FMCG trends: adapting to an older market ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-adapting-to-an-older-market)

## [FMCG trends: the snacking revolution ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-the-snacking-revolution)

## [shopper trends: the changing face of Australia ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/shopper-trends-the-changing-ethnic-face-of-australia)

## [retail trends: leveraging the Chinese 'daigou' shopper opportunity ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/retail-trends-leveraging-the-chinese-daigou-shopper-opportunity)

## [FMCG trends: adapting to plant-based consumer demand ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/fmcg-trends-adapting-to-plant-based-consumer-demand)

## [packaging research: the e-commerce difference ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/packaging-research-the-e-commerce-difference)

## [shopper research: applying semiotics for packaging success ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/shopper-research-applying-semiotics-for-packaging-success)

## [shopper research: how fear influences purchase decisions ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/shopper-research-how-fear-influences-purchase-decisions)

## [product testing: start ABC testing your product ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/product-testing-what-is-abc-testing)

## [shopper research: packaging - mind hack your shopper ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/shopper-research-packaging-mind-hack-your-shopper)

## [product testing: is an in-home usage test the solution? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/product-testing-is-an-in-home-usage-test-the-solution)

## [shopper research: the paradox of choice ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/shopper-research-the-paradox-of-choice)

## [putting sydney’s paddy’s market on the map ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/putting-sydneys-paddys-market-on-the-map)

## [coffee: enabling a strategic product call at lightning speed ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/enabling-a-strategic-product-call-in-less-than-24-hours)

## [wild turkey bourbon wins with new pack design ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/case-studies/wild-turkey-wins-with-new-pack-design)

## [market segmentation: the Millennial mishap ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/market-segmentation-the-millennial-mishap)

## [the beginner's guide to: animated concept testing ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/the-beginners-guide-to-animated-concept-testing)

## [co-creation: the secret to better packaging design ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/co-creation-the-secret-to-better-packaging-design)

## [packaging matters: new 'country of origin' food labels ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/packaging-matters-new-country-of-origin-food-labels)

## [naming research: is your product name a winner? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/naming-research-is-your-brand-name-easy-to-digest)

## [food trends: the reduced sugar rush ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/food-trends-the-reduced-sugar-rush)

## [chocolate trends: a sweet or sticky situation? ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/chocolate-trends-a-sweet-or-sticky-situation)

## [it's 'go time' for convenience retailers ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/its-go-time-for-convenience-retailers)

## [online qual research: context collapse ![Arrow](https://www.playinnovation.com.au/hubfs/_PlayMR%202020/Solutions/arrow-left.png)](https://www.playinnovation.com.au/blog/online-qual-research-context-collapse)

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{
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}
```