--- title: why products succeed and why they fail description: Arm yourself with a process to diagnose issues and future-proof your product portfolio by learning from real-world examples (masters and disasters!). --- [![PlayInnovation Logo](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background-3.svg "PlayInnovation Logo")](https://www.playinnovation.com.au/) [![PlayInnovation Logo](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background-3.svg "PlayInnovation Logo")](https://www.playinnovation.com.au/) - [HOW WE WORK](https://www.playinnovation.com.au/how-we-work) - [Insights](https://www.playinnovation.com.au/insights) - [**Explore**Dig deep into unmet needs and prepare opportunity springboards](https://www.playinnovation.com.au/insights/explore) - [**Develop**Generate ideas and begin your concept development](https://www.playinnovation.com.au/insights/develop) - [**Prove**Test out your product and pack, and refine it ahead of launch](https://www.playinnovation.com.au/insights/prove) - [**Monitor**Understand your performance by evaluating in-market results](https://www.playinnovation.com.au/insights/monitor) - [INNOVATION](https://www.playinnovation.com.au/innovation) - [**Innovate Innovation**Refresh and retune your innovation process from beginning to end](https://www.playinnovation.com.au/innovation/innovate-innovation) - [**Fuelling the Pipeline**Get a focused pipeline of opportunities to deliver real growth](https://www.playinnovation.com.au/innovation/fuelling-the-pipeline) - [**Consumer-led Product Development**Agile check-ins with consumers earlier and more often](https://www.playinnovation.com.au/innovation/consumer-led-product-development) - [**Post-launch Radar**Figure out what worked (and why), so you can pivot and optimise](https://www.playinnovation.com.au/innovation/post-launch-radar) - Your Resources - [**Knowledge Hub**Access thought-provoking research on market trends and new product development](https://www.playinnovation.com.au/the-knowledge-hub) - [**Blog**For the latest news and updates on consumer insights and product innovation in FMCG](https://www.playinnovation.com.au/blog) - [**Case Studies**Results that prove we’ve got it. See how we helped FMCG brands innovate better](https://www.playinnovation.com.au/case-studies) - [WHO WE ARE](https://www.playinnovation.com.au/who-we-are) SEARCH [Get In Touch](https://www.playinnovation.com.au/contact) Enquire Today ![](https://cdn2.hubspot.net/hubfs/2518731/_PlayMR%202020/Blog%20Page/close-button.png) # why products succeed and why they fail [![Arrow Down](https://cdn2.hubspot.net/hubfs/2518731/_PlayMR%202020/Global/banner-arrow.png)](https://www.playinnovation.com.au/download-why-products-succeed-and-why-they-fail#next) ![Cover page why products succeed and why they fail](https://www.playinnovation.com.au/hs-fs/hubfs/Cover%20page%20why%20products%20succeed%20and%20why%20they%20fail.jpg?width=288&name=Cover%20page%20why%20products%20succeed%20and%20why%20they%20fail.jpg) Ever wondered the REAL reason behind new product wins and losses? Why is it that some perfectly packaged products are doomed for failure while others see skyrocketing success? In this report, we’re helping you arm yourself with tools to check,  diagnose issues and future-proof your product portfolio by learning from real-world examples (the masters and the disasters!). ## you’re in good company. ## your're in good company ![kelloggs](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/kelloggs.png) ![unilever](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/unilever.png) ![endeavor\_group](https://www.playinnovation.com.au/hubfs/endeavor_group.jpeg) ![wool worths](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/wool-worths.png) ![Krispy Kreme](https://www.playinnovation.com.au/hubfs/Krispy%20Kreme.png) ![Frucor\_Suntory\_logo](https://www.playinnovation.com.au/hubfs/Frucor_Suntory_logo.png) ![mars](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/mars.png) ![dominos](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/dominos.png) ![Remedy](https://www.playinnovation.com.au/hubfs/Remedy.png) ![Simplot](https://www.playinnovation.com.au/hubfs/Simplot.png) ![firmenich](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/firmenich.png) ![goodman fileder](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/goodman-fileder.png) ![GWF](https://www.playinnovation.com.au/hubfs/GWF.png) ![Bega](https://www.playinnovation.com.au/hubfs/Bega.svg) ![Nexba](https://www.playinnovation.com.au/hubfs/Nexba.png) ![A2](https://www.playinnovation.com.au/hubfs/A2.png) ![nestle](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/nestle.png) ![gbu](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/gbu.png) ![Arnotts](https://www.playinnovation.com.au/hubfs/Arnotts.png) ![purina](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/purina.png) ![sunrice](https://www.playinnovation.com.au/hubfs/sunrice.png) ![Lion-Co-Logo](https://www.playinnovation.com.au/hubfs/Lion-Co-Logo.png) ## as featured in. ![inside fmcg](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/inside-fmcg.png) ![australian foodnews](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/australian-foodnews.png) ![b&t](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/b&t.png) ![food & drinks](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/food-&-drinks.png) ![food & beverages](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/food-&-beverages.png) ![marketing](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/marketing.png) ![pkn](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/pkn.png) ![retail word](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/retail-word.png) ###### Insights - [Explore](https://www.playinnovation.com.au/insights/explore) - [Develop](https://www.playinnovation.com.au/insights/develop) - [Prove](https://www.playinnovation.com.au/insights/prove) - [Monitor](https://www.playinnovation.com.au/insights/monitor) ###### INNOVATION - [Innovate Innovation](https://www.playinnovation.com.au/innovation/innovate-innovation) - [Fuelling the Pipeline](https://www.playinnovation.com.au/innovation/fuelling-the-pipeline) - [Consumer-Led Product Development](https://www.playinnovation.com.au/innovation/consumer-led-product-development) - [Post Launch Radar](https://www.playinnovation.com.au/innovation/post-launch-radar) ###### Resources - [Knowledge Hub](https://www.playinnovation.com.au/the-knowledge-hub) - [Blog](https://www.playinnovation.com.au/blog) - [Case Studies](https://www.playinnovation.com.au/case-studies) ###### COMPANY - [How We Work](https://www.playinnovation.com.au/how-we-work) - [Who We Are](https://www.playinnovation.com.au/who-we-are) - [Join our Team](https://www.playinnovation.com.au/join-our-team) - [Get in Touch](https://www.playinnovation.com.au/contact) [![PlayInnovation\_S2\_Logo\_RGB-2 PLAY 2.2 White Logo Transparent Background](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background.svg "PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background")](https://www.playinnovation.com.au/) [![PlayInnovation\_S2\_Logo\_RGB-2 PLAY 2.2 White Logo Transparent Background](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background.svg "PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background")](https://www.playinnovation.com.au/) © 2026 PLAY. 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