--- title: "2021 Product of the Year Awards report: why did they win?" description: Product of the Year (POY) is the largest consumer-voted set of awards for innovation. Download our report to discover why these FMCG products won big. --- [![PlayInnovation Logo](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background-3.svg "PlayInnovation Logo")](https://www.playinnovation.com.au/) [![PlayInnovation Logo](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background-3.svg "PlayInnovation Logo")](https://www.playinnovation.com.au/) - [HOW WE WORK](https://www.playinnovation.com.au/how-we-work) - [Insights](https://www.playinnovation.com.au/insights) - [**Explore**Dig deep into unmet needs and prepare opportunity springboards](https://www.playinnovation.com.au/insights/explore) - [**Develop**Generate ideas and begin your concept development](https://www.playinnovation.com.au/insights/develop) - [**Prove**Test out your product and pack, and refine it ahead of launch](https://www.playinnovation.com.au/insights/prove) - [**Monitor**Understand your performance by evaluating in-market results](https://www.playinnovation.com.au/insights/monitor) - [INNOVATION](https://www.playinnovation.com.au/innovation) - [**Innovate Innovation**Refresh and retune your innovation process from beginning to end](https://www.playinnovation.com.au/innovation/innovate-innovation) - [**Fuelling the Pipeline**Get a focused pipeline of opportunities to deliver real growth](https://www.playinnovation.com.au/innovation/fuelling-the-pipeline) - [**Consumer-led Product Development**Agile check-ins with consumers earlier and more often](https://www.playinnovation.com.au/innovation/consumer-led-product-development) - [**Post-launch Radar**Figure out what worked (and why), so you can pivot and optimise](https://www.playinnovation.com.au/innovation/post-launch-radar) - Your Resources - [**Knowledge Hub**Access thought-provoking research on market trends and new product development](https://www.playinnovation.com.au/the-knowledge-hub) - [**Blog**For the latest news and updates on consumer insights and product innovation in FMCG](https://www.playinnovation.com.au/blog) - [**Case Studies**Results that prove we’ve got it. See how we helped FMCG brands innovate better](https://www.playinnovation.com.au/case-studies) - [WHO WE ARE](https://www.playinnovation.com.au/who-we-are) SEARCH [Get In Touch](https://www.playinnovation.com.au/contact) Enquire Today ![](https://cdn2.hubspot.net/hubfs/2518731/_PlayMR%202020/Blog%20Page/close-button.png) # Product of the Year Awards 2021: why did they win? [![Arrow Down](https://cdn2.hubspot.net/hubfs/2518731/_PlayMR%202020/Global/banner-arrow.png)](https://www.playinnovation.com.au/download-2021-product-of-the-year-awards-report#next) ![Pivoting in a pandemic cover page (1)](https://www.playinnovation.com.au/hs-fs/hubfs/Pivoting%20in%20a%20pandemic%20cover%20page%20(1).jpg?width=288&name=Pivoting%20in%20a%20pandemic%20cover%20page%20(1).jpg) It may be disappointing to hear, but the answer to becoming award-winning isn’t all that sexy. Each year, Product of the Year showcases the best of the best, with inspiring products that have made a real impact on their category. The PLAY team eagerly awaits the results of the awards because they represent two things we’re ALL about: consumer insight and innovation! Discover why we believe these award-winning FMCG products made the cut. What are they doing differently? Why do consumers rate them? What can the industry learn from their approach? ## you’re in good company. ## your're in good company ![kelloggs](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/kelloggs.png) ![unilever](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/unilever.png) ![endeavor_group](https://www.playinnovation.com.au/hubfs/endeavor_group.jpeg) ![wool worths](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/wool-worths.png) ![Krispy Kreme](https://www.playinnovation.com.au/hubfs/Krispy%20Kreme.png) ![Frucor_Suntory_logo](https://www.playinnovation.com.au/hubfs/Frucor_Suntory_logo.png) ![mars](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/mars.png) ![dominos](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/dominos.png) ![Remedy](https://www.playinnovation.com.au/hubfs/Remedy.png) ![Simplot](https://www.playinnovation.com.au/hubfs/Simplot.png) ![firmenich](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/firmenich.png) ![goodman fileder](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/goodman-fileder.png) ![GWF](https://www.playinnovation.com.au/hubfs/GWF.png) ![Bega](https://www.playinnovation.com.au/hubfs/Bega.svg) ![Nexba](https://www.playinnovation.com.au/hubfs/Nexba.png) ![A2](https://www.playinnovation.com.au/hubfs/A2.png) ![nestle](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/nestle.png) ![gbu](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/gbu.png) ![Arnotts](https://www.playinnovation.com.au/hubfs/Arnotts.png) ![purina](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/purina.png) ![sunrice](https://www.playinnovation.com.au/hubfs/sunrice.png) ![Lion-Co-Logo](https://www.playinnovation.com.au/hubfs/Lion-Co-Logo.png) ## as featured in. ![inside fmcg](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/inside-fmcg.png) ![australian foodnews](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/australian-foodnews.png) ![b&t](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/b&t.png) ![food & drinks](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/food-&-drinks.png) ![food & beverages](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/food-&-beverages.png) ![marketing](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/marketing.png) ![pkn](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/pkn.png) ![retail word](https://www.playmr.com.au/hubfs/_PlayMR%202020/Global/Company%20Logos/retail-word.png) ###### Insights - [Explore](https://www.playinnovation.com.au/insights/explore) - [Develop](https://www.playinnovation.com.au/insights/develop) - [Prove](https://www.playinnovation.com.au/insights/prove) - [Monitor](https://www.playinnovation.com.au/insights/monitor) ###### INNOVATION - [Innovate Innovation](https://www.playinnovation.com.au/innovation/innovate-innovation) - [Fuelling the Pipeline](https://www.playinnovation.com.au/innovation/fuelling-the-pipeline) - [Consumer-Led Product Development](https://www.playinnovation.com.au/innovation/consumer-led-product-development) - [Post Launch Radar](https://www.playinnovation.com.au/innovation/post-launch-radar) ###### Resources - [Knowledge Hub](https://www.playinnovation.com.au/the-knowledge-hub) - [Blog](https://www.playinnovation.com.au/blog) - [Case Studies](https://www.playinnovation.com.au/case-studies) ###### COMPANY - [How We Work](https://www.playinnovation.com.au/how-we-work) - [Who We Are](https://www.playinnovation.com.au/who-we-are) - [Join our Team](https://www.playinnovation.com.au/join-our-team) - [Get in Touch](https://www.playinnovation.com.au/contact) [![PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background.svg "PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background")](https://www.playinnovation.com.au/) [![PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background](https://www.playinnovation.com.au/hubfs/PlayInnovation_S2_Logo_RGB-2%20PLAY%202.2%20White%20Logo%20Transparent%20Background.svg "PlayInnovation_S2_Logo_RGB-2 PLAY 2.2 White Logo Transparent Background")](https://www.playinnovation.com.au/) © 2025 PLAY. All Rights Reserved. - [Privacy Policy](https://www.playinnovation.com.au/privacy-policy) Follow Us on - ![](https://px.ads.linkedin.com/collect/?pid=3829524&fmt=gif) ![](https://www.facebook.com/tr?id=245191089262065&ev=PageView&noscript=1) ```json { "@context": "https://schema.org", "@type": "Organization", "url": "https://www.playmr.com.au/", "name": "Play Market Research", "logo": "https://www.playmr.com.au/hs-fs/hubfs/Assets%202017/Retina.png?width=330&name=Retina.png", "sameAs": [ "https://www.facebook.com/playmr", ] } ```