“Sold” and “didn’t sell” can tell you a lot about a product, but you’re missing a trick if you don’t investigate why this happened.
Whether you're able to pivot and improve your execution immediately or simply understand what yo change (or keep!) next time, there is plenty of value to gain from getting to the 'why'.
- Head of Insights for vitamin products
When it comes to bringing new products to market, many manufacturers are missing a trick. Launch, launch, launch, with little time spent on learnings.
And yet it can be confusing when the team has put in their best efforts and done their due diligence only to find a product has failed in market. No-one likes an internal finger-pointing exercise!
Valuable market opportunities, strong concepts, and good execution can all be abandoned just because external factors led to low sales in the first few months post-launch. This is lost value!
Being grounded in research, we see product launches, successful or otherwise, as one of the richest sources of insight there is!
We help understand what worked or what didn't with a customer lens. You probably have your own sales, distribution, shopper data, brand or ad tracking - but perhaps not the time to look at it objectively.
We fill the customer gap and decipher the why, so, each new NPD project can improve on the last.
- Business, Brand and Product Managers responsible for making money off new launches but struggling to see why certain products succeed while others fail
Be first to find out how the PLAYHOUSE can help you.
PLAY's next webinar will be a panel discussion to help you approach AI with a balance of healthy scepticism and curiosity.
It's about not dismissing every new tool as a gimmick or accepting it blindly. We will equip you with the insights to ask the right questions so you can assess an AI tool's potential for your consumer research.
You'll get a framework through which you can run every AI tool you're pitched. You can use that framework to evaluate those pitches and make smart decisions.
Our panel will explore evaluating AI tools:
Is AI going to be the new heart of consumer research, or is the human element irreplaceable?
This is your chance to be part of a conversation about AI's role in consumer research.
Join us to share your AI experiences in consumer research.
Learn from our panel about how you can approach choosing the right AI tools with confidence and curiosity.