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post-launch radar

“Sold” and “didn’t sell” can tell you a lot about a product, but you’re missing a trick if you don’t investigate why this happened.

Whether you're able to pivot and improve your execution immediately or simply understand what yo change (or keep!) next time, there is plenty of value to gain from getting to the 'why'.

clients say

"When it comes to launching products, we are “set and forget” - no sooner is one product launched and the product team is on to the next. 
Our post-launch reviews are hit-or-miss and assessment of product success or failure is pretty much just left to the retailer."

- Head of Insights for vitamin products

Built for Everyone. Limited to No One.

the problem


When it comes to bringing new products to market, many manufacturers are missing a trick. Launch, launch, launch, with little time spent on learnings.

And yet it can be confusing when the team has put in their best efforts and done their due diligence only to find a product has failed in market. No-one likes an internal finger-pointing exercise!

Valuable market opportunities, strong concepts, and good execution can all be abandoned just because external factors led to low sales in the first few months post-launch. This is lost value!​

the solution


Being grounded in research, we see product launches, successful or otherwise, as one of the richest sources of insight there is!

We help understand what worked or what didn't with a customer lens. You probably have your own sales, distribution, shopper data, brand or ad tracking - but perhaps not the time to look at it objectively. 

We fill the customer gap and decipher the why, so, each new NPD project can improve on the last.

who it's for


- Business, Brand and Product Managers responsible for making money off new launches but struggling to see why certain products succeed while others fail

what it delivers:


  • Better post-launch outcomes – for the brand, retailer relationship and your bottom line

  • Ability to pivot and improve (if appropriate) to improve sales within the launch period

  • Better and more consistent innovation ROI

  • More empowered relationship with retailer

how it works:

  • We get customer feedback immediately post-launch (to pivot quickly) or in 1-2 months (for longer term learnings)

  • We have the ability to reach and hone in on your trial stores or sample across the network quickly and easily

  • We craft the method for the product, the channel and the problem. This can include coded products for immediate consumer experience feedback, mystery shops, shop-alongs, video, and store sales, merchandising or staff feedback - all of which can be easily triangulated with your internal metrics!

contact us

Be first to find out how the PLAYHOUSE can help you.

embrace AI with confidence by following a framework

PLAY's next webinar will be a panel discussion to help you approach AI with a balance of healthy scepticism and curiosity.

It's about not dismissing every new tool as a gimmick or accepting it blindly. We will equip you with the insights to ask the right questions so you can assess an AI tool's potential for your consumer research.

You'll get a framework through which you can run every AI tool you're pitched. You can use that framework to evaluate those pitches and make smart decisions.

the big questions

Our panel will explore evaluating AI tools:

  • Can AI tools provide the necessary feedback for successful FMCG consumer research?
  • How do you work out what a tool can or can't do?
  • When should we use AI, and when should we lean on traditional consumer research?
duotone (45)

the panel

  • Becky Mead, Managing Director PLAY. Becky has spent the past 20 years getting curious about understanding consumers so that FMCG manufacturers can create products that consumers truly want.
  • Katherine Savage, senior account director, PLAY Katherine has been in the research game for 15 years and is leading PLAY’s AI research. She is always on the lookout for the best tools for the job when it comes to innovation research.
  • Smita Singla, User Experience Lead - ANZ, Danone Smita is a consumer insights professional with over ten years of experience, having spent the last seven years focussing on understanding what drives consumer value perception. She is passionate about bridging the gap between brands and consumers by uncovering deep insights to provide solutions in line with consumer needs.


  • Date: Tuesday, 5th March 2024
  • Time: 12 to 12.30 pm (AEST)
  • Medium: Zoom webinar (recording available to everyone who registers). Join us live to ask your questions on the day. The recording will be available within 24 hours to everyone who has registered. All attendees will receive a link by email.

cutting through the AI hype: how to evaluate consumer research AI tools

Is AI going to be the new heart of consumer research, or is the human element irreplaceable?

This is your chance to be part of a conversation about AI's role in consumer research.

Join us to share your AI experiences in consumer research.

Learn from our panel about how you can approach choosing the right AI tools with confidence and curiosity.


Sign up to the webinar

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