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consumer led product development

Game-changing market opportunities without consumer insights? Never heard of 'em.

Let's bring the focus back to products and features that your customers will want to buy again and again.​

clients say

“Our ideas have lost sight of the consumer. Consumer input falls by the wayside while internal “experts” take over the ideation process and sometimes, we find it hard to see beyond the company walls."

- Innovation Manager for soft drinks

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the problem

 

Sometimes, as much as manufacturers would like to speak to customers about their evolving NPD, it ends up being too hard and too expensive. 

Worse still, agencies keep your team at arms-length from your market as a time when they really need to immerse themselves in the challenge. Sacrifices are made and customers might only get a glimpse near the end while teams make their own one-sided assessments. This can be a recipe for disaster!

the solution

 

PLAY helps you embed your customer into your innovation process at any stage - quickly AND cost-effectively!

You can hear what customers have to say at times when they're usually excluded so we can test-and-learn together. They'll help build your idea or call 'bullshit' before you've sunk stacks of cash. Best of all, we do this with objectivity and rigour alongisde customers using top-notch research techniques.

who it's for

 

- Marketing, Insight and Innovation Managers that want their teams to hear directly from customers to improve their offer​

how it works:


  • We provide fast turnaround and cost-effective customer feedback at any stage of the innovation process – whether it be in answer to a simple question or a more complex problem

  • Our turnarounds are surprisingly fast (compared to what you may be used to!) and we always deliver on what we promise

  • We recruit highly relevant participants (mainstream users or leading-edge consumers – often people that have never done research!) and bring in objectivity and thorough methods. We like to have fun with stimulus and rapid prototyping wherever possible

  • Best of all, we involve your team! They get to hear it from the customer’s mouth, discuss it with us and make next step decisions ON THE GO. No waiting for a lengthy report

  • And if you want to be prepared in advance, we offer pre-pay ‘tickets’ that you can buy upfront and use when you want, how you want!

how it works:

  •  De-risk your innovation with higher converting, consumer-relevant products

  • Better relationships with internal team members and retail partners who are now more engaged and confident in the product in the lead-up to launch

  • Higher success rates in market 

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we've tested it with the best
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Campbells
Cerebos
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Frucor
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embrace AI with confidence by following a framework

PLAY's next webinar will be a panel discussion to help you approach AI with a balance of healthy scepticism and curiosity.

It's about not dismissing every new tool as a gimmick or accepting it blindly. We will equip you with the insights to ask the right questions so you can assess an AI tool's potential for your consumer research.

You'll get a framework through which you can run every AI tool you're pitched. You can use that framework to evaluate those pitches and make smart decisions.

the big questions

Our panel will explore evaluating AI tools:

  • Can AI tools provide the necessary feedback for successful FMCG consumer research?
  • How do you work out what a tool can or can't do?
  • When should we use AI, and when should we lean on traditional consumer research?
duotone (45)

the panel

  • Becky Mead, Managing Director PLAY. Becky has spent the past 20 years getting curious about understanding consumers so that FMCG manufacturers can create products that consumers truly want.
  • Katherine Savage, senior account director, PLAY Katherine has been in the research game for 15 years and is leading PLAY’s AI research. She is always on the lookout for the best tools for the job when it comes to innovation research.
  • Smita Singla, User Experience Lead - ANZ, Danone Smita is a consumer insights professional with over ten years of experience, having spent the last seven years focussing on understanding what drives consumer value perception. She is passionate about bridging the gap between brands and consumers by uncovering deep insights to provide solutions in line with consumer needs.

details

  • Date: Tuesday, 5th March 2024
  • Time: 12 to 12.30 pm (AEST)
  • Medium: Zoom webinar (recording available to everyone who registers). Join us live to ask your questions on the day. The recording will be available within 24 hours to everyone who has registered. All attendees will receive a link by email.
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cutting through the AI hype: how to evaluate consumer research AI tools

Is AI going to be the new heart of consumer research, or is the human element irreplaceable?

This is your chance to be part of a conversation about AI's role in consumer research.

Join us to share your AI experiences in consumer research.

Learn from our panel about how you can approach choosing the right AI tools with confidence and curiosity. 

 

Sign up to the webinar

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