Skip to main content

 

 

breakout innovation

When was the last time you thought about the opportunities beyond your four walls?

Here, we'll explore the intersection of consumer trends, category evolutions and your business capabilities to surface valuable innovation territories where you can play outside of your current category.

clients say

“We’re trapped in our category cage. We get stuck in traditional category and ​product-centric thinking when we innovate. ​We miss macro trends that cross categories, innovation opportunities are lost. Ultimately, revenue is left on the street…"

- Innovatio​n Manager for dairy products

Built for Everyone. Limited to No One.

logo-airbnb-02
logo-fitbit-02
logo-spotify-02
logo-slack-02
logo-alphabet-02
qualio
hirevibe
precisionhawk
smartmail

the problem

 

Manufacturers can get trapped in traditional category and product-centric thinking when they innovate.

Macro trends that cross categories might get missed, innovation opportunites are gone before your eyes and the N in NPD starts to fade... Revenue is left on the shelf. Not good.

the solution

 

PLAYHOUSE breaks down those category walls.

We work together in the early days of your innovation process to make sure you're maximising relevant consumer trends with your production superpowers and brand ambitions.

Layer in these insights for some game-changing new products, and voila, you're playing in a new category or redefining and evolving the category space entirely!

who it's for

 

- Marketing, Innovation, Insight, Product and Brand Managers frustrated by lacklustre new products and poor growth​

- Businesses trapped in crowded spaces with margins that aren't getting any bigger!

how it works:


  • We use our specialised toolkit of approaches early in the journey to build breakout innovation into your teams’ strategy

  • We partner with you by bringing together a range of data from your own business and external sources and reexamine it with a new lens. We then marry this with our own consumer immersion techniques to uncover cross-category opportunities

  • We build relevant insight into creative workshops to get the team thinking more broadly. Here, we handpick the best creative hacks, ethnographic techniques, co-design facilitation, rapid prototyping and lightning-fast market testing alternatives as the challenge presents. The team will leave pumped to excite stakeholders and retailers

  • You choose the level of involvement you want us to have. We can facilitate the process as much or as little as you wish!

how it works:

  • Broader opportunities​

  • More category-disruptive and valuable products​

  • Higher volumes and margins

  • A stronger story to bring to the table for retailers​

go back to see our other solutions

contact us

Be first to find out how the PLAYHOUSE can help you.
we've tested it with the best
Arnotts
Campari
Campbells
Cerebos
DanMurphys
Frucor
as featured in
inside-fmcg
australian-foodnews
b&t (1)
Food&Drink business
Food&Beverage
marketing
pkn
RetailWorld

embrace AI with confidence by following a framework

PLAY's next webinar will be a panel discussion to help you approach AI with a balance of healthy scepticism and curiosity.

It's about not dismissing every new tool as a gimmick or accepting it blindly. We will equip you with the insights to ask the right questions so you can assess an AI tool's potential for your consumer research.

You'll get a framework through which you can run every AI tool you're pitched. You can use that framework to evaluate those pitches and make smart decisions.

the big questions

Our panel will explore evaluating AI tools:

  • Can AI tools provide the necessary feedback for successful FMCG consumer research?
  • How do you work out what a tool can or can't do?
  • When should we use AI, and when should we lean on traditional consumer research?
duotone (45)

the panel

  • Becky Mead, Managing Director PLAY. Becky has spent the past 20 years getting curious about understanding consumers so that FMCG manufacturers can create products that consumers truly want.
  • Katherine Savage, senior account director, PLAY Katherine has been in the research game for 15 years and is leading PLAY’s AI research. She is always on the lookout for the best tools for the job when it comes to innovation research.
  • Smita Singla, User Experience Lead - ANZ, Danone Smita is a consumer insights professional with over ten years of experience, having spent the last seven years focussing on understanding what drives consumer value perception. She is passionate about bridging the gap between brands and consumers by uncovering deep insights to provide solutions in line with consumer needs.

details

  • Date: Tuesday, 5th March 2024
  • Time: 12 to 12.30 pm (AEST)
  • Medium: Zoom webinar (recording available to everyone who registers). Join us live to ask your questions on the day. The recording will be available within 24 hours to everyone who has registered. All attendees will receive a link by email.
becky_mead

cutting through the AI hype: how to evaluate consumer research AI tools

Is AI going to be the new heart of consumer research, or is the human element irreplaceable?

This is your chance to be part of a conversation about AI's role in consumer research.

Join us to share your AI experiences in consumer research.

Learn from our panel about how you can approach choosing the right AI tools with confidence and curiosity. 

 

Sign up to the webinar

Sprocket Rocket.
The easiest and fastest way
to build on HubSpot.

Get Started