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beyond product

With so much to optimise in production, it's easy​
to lose sight of everything else that goes into getting your product into a consumer’s home. 

How, where and when the product is used or consumed, who’s talking about it and why… there’s a lot of value to consider in elements “beyond the product”.

Yet these factors rarely feature in the innovation process.  Let's fix that.​

clients say

“We can't seem to think beyond product and packaging. We're very good at making things, sometimes for the sake of making things."

- Head of Market Insights in confectionery

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the problem

 

Organisations that “make things” get very good at making things – almost to a fault. Manufacturers sometimes get so anchored on making production more efficient that they lose sight of everything else.

Alternative channels, new locations in-store, optimised shelf or in-store display, new brands, communications and campaigns, creating new occasions, pricing architecture, pack format and delivery, complementary products, staff sales techniques – there’s a lot of potential growth to be had if we think “beyond the product”.

the solution

 

With our consumer-first bias, we work with you to understand the product journey and how this interacts with the consumer experience and the opportunities between the two.

We help to define the goal up-front: do we need a new product, do we need another means to get the product in the hands of our shoppers or do we need a more appealing way for consumers to enjoy our product?

who it's for

 

- Marketing, Innovation and Product Managers looking to go beyond their current supply chain or established product heritage limitations

how it works:


  • We make sure clients get the end-to-end perspective on the shopper and product journey. We consider what is happening pre-store, in-store and at home. This brings critical conversion barriers and opportunities to light that may mean we need to think beyond just the product alone

  • We bring together best practices across categories (and channels) as triggers for new ideas and new market trials

  • We build in out-of-the-box thinking into brand and strategy planning using sound techniques

 

how it works:

  • Deeper, more differentiated value for end-users (and potentially bigger bucks for your bottom line!)​

  • More disruptive and market-shifting products that are harder for competitors to copy

go back to see our other solutions

contact us

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we've tested it with the best
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Campari
Campbells
Cerebos
DanMurphys
Frucor
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embrace AI with confidence by following a framework

PLAY's next webinar will be a panel discussion to help you approach AI with a balance of healthy scepticism and curiosity.

It's about not dismissing every new tool as a gimmick or accepting it blindly. We will equip you with the insights to ask the right questions so you can assess an AI tool's potential for your consumer research.

You'll get a framework through which you can run every AI tool you're pitched. You can use that framework to evaluate those pitches and make smart decisions.

the big questions

Our panel will explore evaluating AI tools:

  • Can AI tools provide the necessary feedback for successful FMCG consumer research?
  • How do you work out what a tool can or can't do?
  • When should we use AI, and when should we lean on traditional consumer research?
duotone (45)

the panel

  • Becky Mead, Managing Director PLAY. Becky has spent the past 20 years getting curious about understanding consumers so that FMCG manufacturers can create products that consumers truly want.
  • Katherine Savage, senior account director, PLAY Katherine has been in the research game for 15 years and is leading PLAY’s AI research. She is always on the lookout for the best tools for the job when it comes to innovation research.
  • Smita Singla, User Experience Lead - ANZ, Danone Smita is a consumer insights professional with over ten years of experience, having spent the last seven years focussing on understanding what drives consumer value perception. She is passionate about bridging the gap between brands and consumers by uncovering deep insights to provide solutions in line with consumer needs.

details

  • Date: Tuesday, 5th March 2024
  • Time: 12 to 12.30 pm (AEST)
  • Medium: Zoom webinar (recording available to everyone who registers). Join us live to ask your questions on the day. The recording will be available within 24 hours to everyone who has registered. All attendees will receive a link by email.
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cutting through the AI hype: how to evaluate consumer research AI tools

Is AI going to be the new heart of consumer research, or is the human element irreplaceable?

This is your chance to be part of a conversation about AI's role in consumer research.

Join us to share your AI experiences in consumer research.

Learn from our panel about how you can approach choosing the right AI tools with confidence and curiosity. 

 

Sign up to the webinar

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