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innovate innovation

Sometimes your formal innovation process just doesn’t feel particularly innovative anymore. And sometimes, if you don’t have one, that’s even worse!

It’s time to refine (or define) your in-house activities so you can deliver a future pipeline of tightly focused NPD solutions that will deliver REAL growth more reliably.

clients say

“Our processes feel outdated and lack excitement - which is an issue considering they're innovation processes! We need a way to quickly address areas that will have a big impact and an updated process to support that."

- Innovation Manager for personal care products

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the problem

 

When you make a “process” out of something, it can be hard to keep it fresh.

Innovation is the same – the same old stage gate processes and in-house ideation sessions can end up producing, well... the same old products. Or... maybe your team has plenty of great ideas but no time to focus on them all. Or maybe your product launches to date just haven't hit the spot.

When manufacturers find themselves running into innovation problems like these, it might be time for a shake-up!

the solution

 

We help clients keep it fresh (and teams engaged) by introducing and facilitating new practices, and exposing businesses like yours to new influences and perspectives for better product development.

This might include consulting and training on new ways to think about and "do" innovation, designing and implementing a new process or simply using out-of-the-box techniques along the journey.

who it's for

 

- Marketing and Product Managers that feel their processes are tired and need a way to re-engage and re-invigorate their NPD practices

- Innovation Managers struggling to cut-through in manufacturing or finance-led organisations, who want to build and mobilise innovation capabilities across the business

how it works:


  • We bring a bucketload of analysis frameworks, ideation methodologies and expert facilitators together to keep your innovation teams productive, upskilled and hungry to do more. It sounds like fun, and it is, but it's always grounded in robust consumer insights

  • We've also got specialised facilities and resources handy to deliver powerful sessions, through the process, with staff and consumers including (but not limited to) sensory testing, rapid prototyping and visualisation, use and appeal testing, eye-tracking… the list goes on!

  • You design the level of involvement you would like us to have - whether you need a hands-on consultant and research-house from start to finish or simply training so your team can deliver it themselves - it's up to you!

how it works:

  •  A focused pipeline of opportunities with the right mix of core, adjacent and breakout innovation

  • Products that succeed

  • Higher volumes and margins

  • Empowered teams (who doesn't want that?)

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embrace AI with confidence by following a framework

PLAY's next webinar will be a panel discussion to help you approach AI with a balance of healthy scepticism and curiosity.

It's about not dismissing every new tool as a gimmick or accepting it blindly. We will equip you with the insights to ask the right questions so you can assess an AI tool's potential for your consumer research.

You'll get a framework through which you can run every AI tool you're pitched. You can use that framework to evaluate those pitches and make smart decisions.

the big questions

Our panel will explore evaluating AI tools:

  • Can AI tools provide the necessary feedback for successful FMCG consumer research?
  • How do you work out what a tool can or can't do?
  • When should we use AI, and when should we lean on traditional consumer research?
duotone (45)

the panel

  • Becky Mead, Managing Director PLAY. Becky has spent the past 20 years getting curious about understanding consumers so that FMCG manufacturers can create products that consumers truly want.
  • Katherine Savage, senior account director, PLAY Katherine has been in the research game for 15 years and is leading PLAY’s AI research. She is always on the lookout for the best tools for the job when it comes to innovation research.
  • Smita Singla, User Experience Lead - ANZ, Danone Smita is a consumer insights professional with over ten years of experience, having spent the last seven years focussing on understanding what drives consumer value perception. She is passionate about bridging the gap between brands and consumers by uncovering deep insights to provide solutions in line with consumer needs.

details

  • Date: Tuesday, 5th March 2024
  • Time: 12 to 12.30 pm (AEST)
  • Medium: Zoom webinar (recording available to everyone who registers). Join us live to ask your questions on the day. The recording will be available within 24 hours to everyone who has registered. All attendees will receive a link by email.
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cutting through the AI hype: how to evaluate consumer research AI tools

Is AI going to be the new heart of consumer research, or is the human element irreplaceable?

This is your chance to be part of a conversation about AI's role in consumer research.

Join us to share your AI experiences in consumer research.

Learn from our panel about how you can approach choosing the right AI tools with confidence and curiosity. 

 

Sign up to the webinar

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