welcome to lesson 6! you’re most of the way through, so by now, you know what to do: watch the video, grab the downloadable content (you’ll want it) and give the quiz a whirl.
Lesson Goal
Discover what can be done to break free from product “sameness” and generate fresh innovation opportunities in three stages.
Summary
The best in the FMCG biz proactively execute big wins instead of reacting to imposed planning cycles. With Fuelling the Pipeline, you can stop the chaos! It helps you produce the right mix of innovation to deliver on your growth goals and get back in sync with the market. In three stages, you come away with a three-year opportunity pipeline backed by consumer needs.
lesson 6 takeaways:
Fuelling the Pipeline stretches across the Explore and Develop stages of innovation.
The secret is in having core, adjacent, and breakthrough ideas laid out for the short and long term.
State 1 focuses on innovation scoping and goal-setting, defining what's in and what's out.
Stage 2 uses innovation springboards and dynamic facilitation techniques. Be sure to capture everything!
Stage 3 takes your ideas, refines them, and has a first crack at concept creation.
About the Instructor
Becky Mead has over 18 years of experience in insights & innovation both here in Australia and in the UK. She is passionate about all types of innovation from strategic planning to later-stage tactical work. She’s also deeply passionate about getting under the skin of her clients to understand their challenges and use the consumer perspective to help their businesses grow.
When she isn’t busy playing at work, she is playing with her toddler Holly, stretching her legs on a hike or a bike, or devouring a delicious feast.
Checkpoint Activity
Is your team ready to take the next leap? Grab yourself a pen and paper, and take some time to reflect on these questions:
Do our concepts have a consumer insight;fit the brief; feature a point of difference; align with the business strategy; and feel relevant to the target market and occasion?
Do we have the resources and ability to produce these concepts?
Do we know which concepts are ready to be proven?
Do we have a product that delivers the concept? If not, can we write a product brief for R&D/supplier?
Do we already have a pack design mock-up? If not, can we write a brief for packaging design?
Have we recorded all our ideas for future reference?
Why haven't some of our ideas passed the gate at this point?
