you’re almost there, just one lesson to go! but don’t pop the champagne just yet. first, watch the video, download your resources, and then, try your luck with the quiz.
Lesson Goal
Learn about the importance of launching and learning, so you can optimise in-market.
Summary
Let’s pivot and prosper! Post-Launch Radar helps you optimise while reducing cost and risk for future projects. It also reveals the ‘why’ behind your latest success or failure. And when you know better, you can take action to do better. Just ask your consumers for their opinion — they’ll offer the insights to keep you moving in the right direction.
lesson 8 takeaways:
Use a customer lens to clarify the reasons a product is hitting or missing the mark.
Maintain an entrepreneurial mindset, remembering that nothing is ever perfect.
If you receive consumer feedback you can act on, do it! Course correct as required. If you can’t act on it immediately, bank those learnings for the next project.
Your innovation database is a goldmine of NPD insights containing funnel metrics and previous learnings.
Agility provides better outcomes for the brand, retailer relationships and revenue.
About the Instructor
Becky Mead has over 18 years of experience in insights & innovation both here in Australia and in the UK. She is passionate about all types of innovation from strategic planning to later-stage tactical work. She’s also deeply passionate about getting under the skin of her clients to understand their challenges and use the consumer perspective to help their businesses grow.
When she isn’t busy playing at work, she is playing with her toddler Holly, stretching her legs on a hike or a bike, or devouring a delicious feast.
Checkpoint Activity
This time, your check-in questions are simple. Take this as a pulse check that will reveal if you’re striving for unattainable perfection or running with the start-up spirit.
Is this innovation best it can be right now?
Is the innovation good enough?(That’s the goal.)
What is one thing you wish you could do differently?
Are you feeling proud and can’t wait to share this with the world or making excuses for how it could be better?
